SEMrush Blog

Written by - Picture this: You’re scrolling through your Facebook feed. A well-crafted post catches your eye.The headline is enticing, the description pulls you in, and the image is the cherry on top.You like, share, or click on it, right?This is the power of Open Graph in action—and this article will teach you how to use it for yourself.Open Graph is [...]

Written by - What Is the Google Search Algorithm?The Google Search algorithm is a complex system Google uses to decide how pages will rank in the search results. The algorithm is believed to consider hundreds of factors. Content relevance, quality, and the user experience (UX) are among the most important ones (more on each of these below).There’s more than one Google algorithm [...]

Written by - Both organic marketing and paid marketing can improve online visibility. But they rely on different tactics to do so. Organic marketing uses non-paid marketing tactics to reach an online audience. On the other hand, paid marketing requires you to spend money to promote your brand or message.Both of these tactics have their place in a digital marketing strategy. [...]

Written by - Over the years, marketers have attempted all sorts of SEO techniques to rank at the top of search results. Some are ethical, while others are not. These days, rewarding websites that use ethical SEO has become a priority for search engines. Read on to learn what ethical SEO entails and how it helps searchers find what they’re looking for. You’ll [...]

Written by - What Is B2B Ecommerce Marketing?B2B ecommerce marketing refers to a set of practices and strategies to help B2B ecommerce businesses increase their sales.Business-to-business (B2B) is a term that applies to companies that sell goods and services to other businesses. While some companies are exclusively B2B, others (like Amazon) can be both B2C and B2B.Ecommerce allows B2B companies [...]

Written by - In a digital landscape dominated by Google, the choice between SEO and Google Ads can significantly impact your online success.In this article, you’ll learn about the benefits of SEO vs. Google Ads and the ideal scenarios for each. To help you discover the best approach for your business or whether to consider a combination of both digital [...]

Written by - What Is a Banner Ad?A banner ad is a type of display ad (visual online advertisement) that’s placed in a prominent webpage location with the aim of drawing users’ attention. Often to generate clicks.On ad-supported websites and apps, you may find banner ads: Near the top of the page but below the website header In the sidebar [...]

Written by - Generative AI, economic downturn, and the emergence of Threads as a social platform—2023 is full of game-changing marketing trends. Trends that completely shift how entrepreneurs and marketers approach online marketing. In this article, we cover 10 digital marketing tips to help you compete in this new landscape. These strategies will shape the future of forward-thinking businesses and help [...]

Written by - What Is Google Panda?Google Panda is a search algorithm update introduced in February 2011.Panda’s goal was to reduce the number of low-quality websites on search engine results pages (SERPs). It was one of Google’s earliest updates aimed at controlling content quality.By filtering out thin and irrelevant pages, Panda helped users find more useful content on Google. Today, Google [...]

Written by - Incorporating AI SEO software into your marketing efforts gives you the opportunity to improve search engine rankings, drive organic traffic to your website, and save time creating content.In short, the best AI SEO tools can be vital to the success of your online content.Below, we’ll cover 10 popular AI-powered SEO tools and how you can use them [...]