SEMrush Blog

Written by - Content intelligence refers to software that uses machine learning and AI to measure how different types of content will perform with your target audience.You can use these insights to improve your online marketing strategy by picking topics or content types that resonate with your readers. Content intelligence takes the guesswork out of content strategy. You can analyze data about [...]

Written by - Today we made a major update to our Authority Score (AS) metric that makes it easier to accurately benchmark a site’s reputability.Let’s talk about it. The ChallengeYou need accurate metrics to find the best link building partnerships, and we want to help. After conducting more than 30 interviews with our users and industry experts, we concluded that unfortunately, there [...]

Written by - What Is the Hreflang Attribute?Hreflang is an HTML attribute that communicates the language and targeted region of a webpage. It allows search engines to serve the most appropriate version of that page based on the searcher’s country and language preferences. Hreflang is an important international SEO concept. It helps ensure that the right audience sees the right webpage.For [...]

Written by - So you’ve decided to start your own business. You know what you’re going to sell and to whom. Perhaps you already have a website, or a physical storefront.But what, exactly, makes your brand unique in the eyes of your customers? What makes your brand instantly identifiable?The answer, of course, is brand identity. A strong brand identity is more [...]

Written by - Every business has to grow to stay relevant and competitive. But what growth means to one company can mean something completely different to another. In this post, you’ll learn what business growth is, the different stages of growth, and some tips to expand sustainably.What Is Business Growth?Business growth refers to the point when a company must explore other [...]

Written by - Omnichannel marketing is a marketing strategy that uses multiple channels to improve the customer experience across various touchpoints. The focal point is the customer, and the marketing channels are integrated.When using this approach, marketers provide customers access to products and services across various channels, platforms, and devices.For example, instead of offering customer support only on desktop, you [...]

Written by - Having a website on its own won’t get you traffic. And sometimes, it’s difficult to pinpoint why you’re not getting the traffic you want. For that reason, you might think about improving your SEO. You could hire an in-house SEO specialist, a marketing agency, or a freelance SEO. Or you could try to do it yourself. Wondering where to [...]

Written by - Internet marketing refers to any marketing activity that happens online.The ultimate goal of internet marketing is to grow your business. You can do this through a variety of digital channels, including:  Organic search Pay-per-click (PPC) ads Social media Online communities  Email You can create engaging content and share it on these channels. Which allows you to educate prospects about [...]

Written by - Keyword research is the best way to understand your target viewers and create the kind of YouTube content they are looking for. The better you can target and tailor your videos for your intended audience, the more likely it is that your video will show up in their YouTube searches. And the more likely you are to get views [...]

Written by - Online reputation management, or ORM, is the process of managing and maintaining the public perception of a brand, business, or person online.ORM can include responding to negative comments, gaining positive reviews, and monitoring brand mentions.In this guide, we’ll cover: What online reputation management is Why it’s important How to manage your brand’s online reputationLet’s get started.What Is [...]