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SEMrush’s digital marketing blog is an innovative resource for content strategy, content marketing, SEO, SEM, PPC, social media and more. SEMrush blog.

22 01, 2021

5 Best YouTube Keyword Tools for 2021

2021-01-22T05:07:07+11:00January 22nd, 2021|SEMrush Blog|

YouTube is similar to Google in that it is a search engine. YouTube uses an algorithm to show the right videos to the right audience. This helps ensure that viewers see content that they are interested in and will continue to watch. Video content producers should understand how the YouTube algorithm operates so that they can use the right tools [...]

20 01, 2021

What Is an API and How It Powers Up Your Business

2021-01-20T21:00:00+11:00January 20th, 2021|SEMrush Blog|

API seems like a high-tech term that often confuses people. In fact, we use API every day without even noticing - seamlessness and security are at the heart of API, so your everyday Facebook chat message or any additions to Amazon's shopping cart make you an API user, whether you know it or not. As marketers, though, we have to [...]

20 01, 2021

How to Find Related Keywords and How to Use Them

2021-01-21T04:37:09+11:00January 20th, 2021|SEMrush Blog|

If you want to create content that ranks at the top of the search engines and drives organic traffic in 2021, you need to understand how to build topical authority and demonstrate topical expertise. No longer are you optimizing for single keywords, but for entire topics. It all starts during the keyword research phase when you're searching for related keywords. They [...]

20 01, 2021

How To Write and Order Different Types of Content

2021-01-20T12:17:07+11:00January 20th, 2021|SEMrush Blog|

No matter what your business happens to be, your customers are online. You need to keep in touch with them through different channels and using various content formats. After reading this guide, you’ll be ready to plan your content production and create the most popular types of content, or order them from your writers more wisely. What Is Content Writing? Content [...]

20 01, 2021

How to Measure Ranking Possibility

2021-01-20T04:07:07+11:00January 20th, 2021|SEMrush Blog|

One of the obvious questions when doing keyword research is how difficult it's going to be to rank on the SERPs and start earning organic traffic. But one of the most commonly made keyword research mistakes is focusing only on search volume as a method of prioritizing efforts. If you don't focus on other keywords, you'll find disappointing results and unhappy [...]

15 01, 2021

YouTube Channel Keywords: What Are They?

2021-01-15T05:37:08+11:00January 15th, 2021|SEMrush Blog|

YouTube is the second-largest search engine with over 2 billion monthly active users. No matter what industry or niche you’re in, getting into video marketing is a great way to expand your market reach. However, YouTube has its own set of search engine optimization (SEO) practices you need to learn and understand to increase your channel’s and content’s visibility.  Besides [...]

13 01, 2021

Amazon Keyword Research: An In-Depth Guide

2021-01-13T01:30:00+11:00January 13th, 2021|SEMrush Blog|

If you’re an ecommerce marketer, then Amazon should be seen as a big deal and a key part of your growth strategy in 2021.  Did you know that 63% of retail consumers start their product search on Amazon? This channel allows many businesses to get their foot in the door and attract attention and deliver solid ROI.  Image Credit: MarketingCharts.com [...]

7 01, 2021

A/B Split Testing for SEO

2021-01-07T05:17:08+11:00January 7th, 2021|SEMrush Blog|

Poking the Bear - A Classic SEO Tale If you’ve been in the SEO game long enough (and especially in an agency/client scenario), you’re familiar with the game of “poke the bear” that we all regularly play with search engines: make a change to the site, wait for the search engines to pick up the change, then monitor for positive, [...]

6 01, 2021

SEO A/B Split Testing 101

2021-01-06T12:52:07+11:00January 6th, 2021|SEMrush Blog|

Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel.  A/B Tests are the way to go - by setting control and variation, you can measure the estimated impact before scaling up changes. But when it comes [...]

6 01, 2021

JavaScript SEO: An In-Depth Guide

2021-01-06T04:42:08+11:00January 6th, 2021|SEMrush Blog|

One of the more common technical SEO challenges faced by SEOs is getting Google to index JavaScript content.  The use of JavaScript across the web is rapidly increasing. It's well-documented that many websites struggle to drive organic growth due to dismissing the importance of JavaScript SEO. If you work on sites that have been developed using JavaScript frameworks (such as React, Angular, or Vue.js), [...]

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