SEMrush Blog

What is CPA Marketing?Cost per action (CPA) marketing offers a commission to an affiliate partner after their readers complete a specific action. When an affiliate or influencer promotes your products or services to their audience, you’ll only pay a fee once a reader has taken the action you want. Many consider CPA to be cost-effective because it only costs you [...]

What is Native Advertising?Native advertising (also known as sponsored content or spon con) involves creating digital ads that are indistinguishable from other types of organic content. In the example below, we see a native ad on display in a Reddit forum (r/movies.) The ad’s design makes it appear like any other post in the forum, but it’s marked “Promoted” so readers [...]

When I ask people why they’re not active on LinkedIn, I get the same responses repeatedly.LinkedIn is boring and intimidating. I don’t know what to say. I tried LinkedIn for a few weeks and barely got any bite. Nobody reaches out to ask about my services. LinkedIn is for “serious people,” not for me.You’re scared of being yourself on LinkedIn because you feel intimidated [...]

In the wake of the COVID-19 pandemic, for those of us in the Local SEO world, one thing is clearer than ever: if you want your business to make an impact in your community, a strong local online presence is an absolute must. In addition to maintaining a complete and accurate Google My Business profile, user interaction — like getting [...]

What Is HTTP?Hypertext Transfer Protocol (HTTP) transfers data from a web server to your browser so that it can access and load websites. You’ve likely already seen it in your browser’s address bar (e.g. http://www.semrush.com)What Is HTTPS?HTTPS is the acronym for Hypertext Transfer Protocol Secure. Like HTTP, its main purpose is to transfer data from a server to your browser, so [...]

Before you start: what do you know about SEO split-testing? If you're unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we're suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote:Surprisingly, this time our followers didn't guess it right. The test result is negative.Read the full case study to find [...]

Whether you’re new to SEO or a tried-and-true expert, SEO blogs are one of the most valuable resources available to you. Agencies, professionals, and businesses alike run or subscribe to SEO blogs to stay on top of industry news, breakthrough techniques, and more.We’ve shared our picks for the best SEO blogs to read in 2021—plus a few metrics we pulled [...]

If a user comes to your site to find high-level information on how to solve their problem, it’s not always realistic to expect that they’ll also be ready to make a purchase right away. Think of it as a business partnership. Two relative strangers have one meeting and then sign docs to be business partners the next day. It could [...]

What is an HTML Anchor?In HTML code, you commonly use anchor tags (or ‘a’ tags) to create hyperlinks. Anchor tags modified with the “href” attribute create clickable links that you can point to other pages on your site or to other websites.You can also use the anchor tag to create anchor links. Anchor links (or “jump” links) link to different [...]

In the second quarter of 2021, Facebook had 2.89 billion users. With nearly 3 million people navigating the platform, small- and medium-sized businesses (and their marketers) have the unique opportunity to capture the attention of large targeted audiences through paid Facebook ads. When done correctly, one particular type of ad — Facebook Carousel Ads — can transform images and videos into [...]