SEMrush Blog

SEMrush’s digital marketing blog is an innovative resource for content strategy, content marketing, SEO, SEM, PPC, social media and more. SEMrush blog.

10 07, 2024

Exploring the Role of a Full Stack Marketer

2024-07-10T00:17:00+10:00July 10th, 2024|SEMrush Blog|

Written by - A full stack marketer is a jack-of-all-trades in marketing. Skilled in everything from social media and content creation to SEO and analytics makes you a unique asset that can help businesses market themselves holistically. Originally inspired by the tech term "full stack developer," this term signifies marketers who handle a wide array of marketing tasks, or the “full [...]

28 06, 2024

Influencer Management 101: Building Strong Relationships

2024-06-30T10:00:02+10:00June 28th, 2024|SEMrush Blog|

Written by - The beauty of influencer marketing is using other people’s sphere of influence to grow your business. 25% of marketers use influencer marketing to promote products and services. That makes it more popular than virtual events, webinars, and social commerce. And the market is still growing—its value is estimated to hit a record $24 billion this year.When influencer marketing [...]

28 06, 2024

25+ Social Media Ideas Every Small Business Should Try

2024-07-03T22:00:04+10:00June 28th, 2024|SEMrush Blog|

Written by - Most business owners get so caught up fighting fires in their business that they run out of steam when it comes to social media. After all, it takes a small army to create posts, polish images, shoot and edit videos, and post frequently across multiple channels. Not to mention, responding to audience comments and questions in real [...]

27 06, 2024

Top Semrush Updates of 2024: Game-Changing Digital Marketing Tools

2024-06-27T23:31:00+10:00June 27th, 2024|SEMrush Blog|

Written by - Semrush digital marketing tools are already helping you smash your goals, but there’s always room to make them even better. We’re only halfway through 2024, but we’ve been hard at work coming up with fresh ways to make your work even easier, from revamped keyword research and reporting to new AI-powered features and tools — not to [...]

26 06, 2024

What is Topical Authority? (+ How to Build It)

2024-06-26T19:56:00+10:00June 26th, 2024|SEMrush Blog|

Written by - What Is Topical Authority?Topical authority refers to a website's expertise and credibility on a particular subject. And building it through high-quality content is a powerful way to establish your expertise and credibility on subjects relevant to your business. This helps with earning your target audience’s trust, improving your search engine rankings, and possibly driving more conversions. For example, The [...]

20 06, 2024

How to Promote Your YouTube Channel: 25 Best Marketing Tactics

2024-06-20T23:19:00+10:00June 20th, 2024|SEMrush Blog|

Written by - YouTube can help you reach a global audience. But producing great content may not be enough to catch your target audience’s attention. Or increase views, traffic, and conversions.You’ll need a strategic marketing plan for that. And the right tools. In this guide, we'll show you how to promote your YouTube channel for maximum reach. Let's dive in.YouTube is [...]

18 06, 2024

A Guide to Ecommerce Analytics to Drive Business Growth

2024-06-18T20:54:00+10:00June 18th, 2024|SEMrush Blog|

Written by - What Is Ecommerce Analytics?Ecommerce analytics is the process of collecting, analyzing, and acting on website data from your online store.It helps you get smarter about your customers and your competitors. So you can make the right decisions to improve your business.For example, you can optimize your traffic channels, uncover and address problem areas, and refine your checkout [...]

14 06, 2024

Top 10 SEO Rules to Improve Your Google Rankings

2024-06-14T23:12:00+10:00June 14th, 2024|SEMrush Blog|

Written by - The goal of search engine optimization (SEO) is to get Google to serve your webpage links whenever a user enters a related search query.Although there isn’t a fixed blueprint that can guarantee you top rankings, there are several SEO best practices (which you might think of as SEO rules) that will increase your chances of ranking well [...]

12 06, 2024

What Robots.Txt Is & Why It Matters for SEO

2024-06-12T19:59:00+10:00June 12th, 2024|SEMrush Blog|

Written by - What Is a Robots.txt File?A robots.txt file is a set of instructions telling search engines which pages should and shouldn’t be crawled on a website. Which guides crawler access but shouldn’t be used to keep pages out of Google's index.A robots.txt file looks like this:Robots.txt files might seem complicated, but the syntax (computer language) is straightforward. Before we [...]

6 06, 2024

A Deep Dive into SEO for Ecommerce Product Pages

2024-06-06T22:12:00+10:00June 6th, 2024|SEMrush Blog|

Written by - Are you worried about your products not showing up in search results? Do your competitors always rank higher than your site, even with similar products? Let’s talk about what you can do to get more organic traffic to your product pages with SEO. Follow these steps to build a sustainable ecommerce business with consistent organic growth.Get a List [...]

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