SEMrush Blog

Off-page SEO is one of the most important parts of a successful strategy. If you want to rank your site on Google and increase your brand's visibility and organic search traffic in 2020, you need to be looking beyond your own site. In this guide, we are going to dive deep into off-page SEO and help you to understand what [...]

If you’ve used SEMrush before, you may have come across Authority Score. In this article, we’ll explain what Authority Score measures and how it may help you when making marketing decisions. SEMrush Authority Score is our compound metric used for measuring a domain or webpage's overall quality and SEO performance. The score is based on many metrics (more details on that [...]

You just landed a new big, long term account. You need to develop a proper understanding of the industry, how it is structured, and who the leaders are so you can help your client develop strong relationships as well as establish strong thought leadership in the industry. One way to find those people is through industry publications that feature leaders [...]

A quick definition: HTTPS stands for hypertext transfer protocol secure and is the encrypted version of HTTP. It is used for secure communication across the internet or a network. The communication protocol is encrypted using Transport Layer Security (TLS) or, formerly, Secure Sockets Layer (SSL).  Our journey in this article will be a deep dive into the world of HTTP vs. HTTPs, and how they work, and I will show [...]

You cannot talk about digital advertising in this day and age without content marketing coming up early and often in the conversation. It is clear by how much the subject hangs in the ether that it is a vital piece of the marketing puzzle, but it is not always apparent just what content marketing means. What is Content? To understand content marketing, [...]

Websites need to be fast to maintain competitiveness and provide a good user experience to maintain high pageviews per visitor, reduce bounce rate or shopping cart abandoning rate, and improve search engine ranking. You might have read a lot of articles focusing on making a website faster, which WordPress plugins might help and which might not, and a lot of [...]

Image search is an incredibly powerful tool, allowing you to discover amazing images from thousands of different sources around the internet. And image SEO is a pretty big deal, right now. But what if you are in the reverse situation? You have found an image, whether it is a photograph, artwork, or even a graph, and you want to know [...]

Spotting the COVID-19 Impact with SEMrush Data  The COVID-19 pandemic has undoubtedly had a significant effect on digital marketing trends this year. Its full impact is yet to be seen, but businesses have been forced to adapt to the changing circumstances on a weekly or even daily basis.  At SEMrush, we have collected and analyzed recent data from over 2,000 [...]

Content marketing is one of the most powerful tactics that there is right now to drive growth for your business online. There are plenty of examples of people and companies who have built multi-million dollar brands off the back of a solid content strategy. But it is easy to get stuck in a rut and feel like your efforts aren't getting you [...]

B2B doesn't have to mean boring. All too often, B2B content marketing is assumed to be dull, boring, and massively uninteresting when compared with B2C. But scratch that. For many B2B brands, content marketing provides the backbone of their customer acquisition strategy. When a solid strategy in place, it can be a phenomenal growth engine.  In this guide, we'll teach [...]