SEMrush Blog

If you’re anything like me, you may have grown a bit tired of hearing the word “pivot” this past year. As much as I’ve grown weary of the term itself, I still get excited about the pivot toward integrating SEO with PR trends. Here are a few of the trends I’ve noticed, along with my thoughts on where I think [...]

It’s time for SEO Reality Show Episode #2. The first episode set up a powerful case study about a major trucking company in the Midwest and its agency team from Aimclear. We learned of the recruiting challenges the trucking company faced and the core SEO strategies Aimclear chose using Semrush’s tools.  Episode #2 jumps across “The Pond” to explore our [...]

The first major Google update of 2021 is on the horizon. The Core Web Vitals update is wrapped up within the Page Experience update as stated in Google’s blog in May 2020.  Google has stated that page experience ranking signals, based on Core Web Vitals, will be applied globally on all browsers on mobile devices. The upcoming update is likely [...]

Do you want to know the top organic Google keyword searches for transactional queries with the lowest competition? To find niche opportunities, we reviewed our database for the lowest competition Google keyword searches out of 20 billion queries, so we could uncover a variety of searches that were untapped opportunities for a long-tail strategy. We also reviewed high competition terms [...]

Getting your website architecture right is one of the most important technical SEO basics, yet it's often overlooked. A website shouldn't be a random collection of pages and posts. It should be an organized collection of content that's easy for search engines and users to navigate and understand. In this guide, you're going to learn how to build a site structure that works and [...]

Do you need your website to be seen by searchers in more than just one location?  Semrush has a multi-targeting feature within the Position Tracking tool that allows you to track multiple devices or locations in a single project. Guru subscription: 10 devices / locations per project Business subscription: 5,000 devices / locations per project You also have the ability [...]

Our Content Marketing Survey, held in the autumn of 2020, revealed the top 3 challenges faced by content marketers. These perfectly correlated with the sales funnel stages: Creating content that drives traffic — top of the funnel Keeping the target audience engaged — middle of the funnel Generating quality leads — bottom of the funnel The question is: How do we address these [...]

We’re used to the fact that featured snippets can come and go as Google is constantly reviewing its offering and improving user experience. Yet, back in February, we witnessed some historic featured snippet lows. February 19 marked a sudden featured snippets drop — Semrush Sensor was showing an unprecedented decline across most categories. In February, we saw a decrease of [...]

Focusing on visual elements is second nature to graphic designers and content marketers. After all, they understand better than anyone that humans love imagery.  We use imagery every minute of the day, whether visualizing, contemplating or planning. The subconscious mind deals strictly in imagery — that’s why it’s such a powerful tool when it comes to getting an idea across quickly [...]

The Google Knowledge Graph is an enormous database of information that enables Google to provide immediate, factual answers to your questions. If you’ve ever Googled a query and received a useful answer without having to make another click, you have the Google Knowledge Graph to thank. Maybe you never considered how Google collects accurate info, or maybe you’re just curious [...]