SEMrush Blog

Written by - Before you start: what do you know about SEO split-testing? If you're unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here or request a demo. First, we asked our Twitter followers to vote:Here's what other SEO professionals have to share about this test:Bostjan Tanko, SEO Specialist at APOLLO Insurance In my opinion, an [...]

Written by - Content marketing might seem like an ambitious strategy for a small business. But the numbers tell us it really is effective, no matter the size of your organization.In this guide, we’ll hear from various content marketing experts working with small businesses. We’ll also take a look at how to create and distribute effective content—based on research-baked data [...]

Written by - Imagine you’re a coffee shop owner—let’s call it “Sunrise Joe.”You just opened, even though coffee joints seem to be on every corner. The grand opening was thriving and full of new customers and coffee lovers. You gained a few followers on the social media channels you have set up. And yet, as time goes on, you notice many [...]

Written by - What Is SERP Volatility?Volatility is defined as a liability to change, often unpredictably and for the worse. SERP volatility (search engine results page volatility) measures the overall amount of change happening to search engine results.For SEOs, volatility is synonymous with stress and anxiety. A feeling that at any moment, all of your hard work could be in vain, [...]

Written by - The ability to get SEO results fast gives you a competitive edge whether you do SEO in-house or as an agency partner. But, like many SEO managers, you may sometimes feel frustrated by factors that slow you down or can seem out of your control.The great news is that there is much you can do to influence [...]

Written by - If you’re here right now, we’re guessing it’s for one of three reasons. One, you are running low on time, energy, or ideas for social media content. Two, managing social media feels like a burden and you need help making the process easier. Or three, you’ve invested many efforts in creating content but didn’t get the engagement you [...]

Written by - About Omniscient Digital & The Long Game podcastOmniscient Digital is a premium content marketing & SEO agency helping B2B clients build a moat through content marketing. To market themselves, one initiative they’ve heavily invested in is media, and in particular, podcasting. Their podcast, The Long Game, features in-depth longform interviews with experts in the field - people such [...]

Written by - Semrush is so much more than just a tool. It’s a full suite of data, tools, and solutions to help you face every kind of marketing challenge. So, where should you begin? Right here, with this Semrush getting started guide.Let’s start by talking about your goals.No matter the shape or size of your goals, the process should look [...]

Written by - In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This thorough overview can help you determine if SEO split testing fits into your SEO strategy.While these tests sound similar, there are significant differences.Distinct Differences Between CRO Testing and SEO Split TestingCRO TestingIn CRO testing (sometimes called CRO user [...]

Written by - Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here or request a demo. First, we asked our Twitter followers to vote:Here's what other SEO professionals have to share about this test:Mike Friedman, SEO Consultant | TheSEOPub.comAnytime you are [...]