SEMrush Blog

SEMrush’s digital marketing blog is an innovative resource for content strategy, content marketing, SEO, SEM, PPC, social media and more. SEMrush blog.

6 12, 2023

How to Boost Social Media Engagement

2023-12-06T03:59:00+11:00December 6th, 2023|SEMrush Blog|

Written by - Picture this: You’re scrolling through your Facebook feed. A well-crafted post catches your eye.The headline is enticing, the description pulls you in, and the image is the cherry on top.You like, share, or click on it, right?This is the power of Open Graph in action—and this article will teach you how to use it for yourself.Open Graph is [...]

2 12, 2023

How the Google Search Algorithm Works: A Zero-Fluff Guide

2023-12-02T02:22:00+11:00December 2nd, 2023|SEMrush Blog|

Written by - What Is the Google Search Algorithm?The Google Search algorithm is a complex system Google uses to decide how pages will rank in the search results. The algorithm is believed to consider hundreds of factors. Content relevance, quality, and the user experience (UX) are among the most important ones (more on each of these below).There’s more than one Google algorithm [...]

29 11, 2023

Organic vs. Paid Marketing: What Are the Differences?

2023-11-29T00:06:00+11:00November 29th, 2023|SEMrush Blog|

Written by - Both organic marketing and paid marketing can improve online visibility. But they rely on different tactics to do so. Organic marketing uses non-paid marketing tactics to reach an online audience. On the other hand, paid marketing requires you to spend money to promote your brand or message.Both of these tactics have their place in a digital marketing strategy. [...]

24 11, 2023

Driving Organic Traffic the Right Way

2023-11-24T23:10:00+11:00November 24th, 2023|SEMrush Blog|

Written by - Over the years, marketers have attempted all sorts of SEO techniques to rank at the top of search results. Some are ethical, while others are not. These days, rewarding websites that use ethical SEO has become a priority for search engines. Read on to learn what ethical SEO entails and how it helps searchers find what they’re looking for. You’ll [...]

22 11, 2023

8 B2B Ecommerce Marketing Strategies to Boost Your Sales

2023-11-22T20:36:00+11:00November 22nd, 2023|SEMrush Blog|

Written by - What Is B2B Ecommerce Marketing?B2B ecommerce marketing refers to a set of practices and strategies to help B2B ecommerce businesses increase their sales.Business-to-business (B2B) is a term that applies to companies that sell goods and services to other businesses. While some companies are exclusively B2B, others (like Amazon) can be both B2C and B2B.Ecommerce allows B2B companies [...]

17 11, 2023

What’s the Best Strategy for Your Business?

2023-11-17T23:22:00+11:00November 17th, 2023|SEMrush Blog|

Written by - In a digital landscape dominated by Google, the choice between SEO and Google Ads can significantly impact your online success.In this article, you’ll learn about the benefits of SEO vs. Google Ads and the ideal scenarios for each. To help you discover the best approach for your business or whether to consider a combination of both digital [...]

15 11, 2023

What They Are & How to Create Them

2023-11-15T23:00:03+11:00November 15th, 2023|SEMrush Blog|

Written by - What Is a Banner Ad?A banner ad is a type of display ad (visual online advertisement) that’s placed in a prominent webpage location with the aim of drawing users’ attention. Often to generate clicks.On ad-supported websites and apps, you may find banner ads: Near the top of the page but below the website header In the sidebar [...]

11 11, 2023

10 Marketing Tips That’ll Shape the Industry

2023-11-11T02:30:00+11:00November 11th, 2023|SEMrush Blog|

Written by - Generative AI, economic downturn, and the emergence of Threads as a social platform—2023 is full of game-changing marketing trends. Trends that completely shift how entrepreneurs and marketers approach online marketing. In this article, we cover 10 digital marketing tips to help you compete in this new landscape. These strategies will shape the future of forward-thinking businesses and help [...]

8 11, 2023

What Is Google Panda? A Complete Guide

2023-11-08T03:33:00+11:00November 8th, 2023|SEMrush Blog|

Written by - What Is Google Panda?Google Panda is a search algorithm update introduced in February 2011.Panda’s goal was to reduce the number of low-quality websites on search engine results pages (SERPs). It was one of Google’s earliest updates aimed at controlling content quality.By filtering out thin and irrelevant pages, Panda helped users find more useful content on Google. Today, Google [...]

4 11, 2023

10 Tools for Speed and Success in 2023

2023-11-04T03:54:00+11:00November 4th, 2023|SEMrush Blog|

Written by - Incorporating AI SEO software into your marketing efforts gives you the opportunity to improve search engine rankings, drive organic traffic to your website, and save time creating content.In short, the best AI SEO tools can be vital to the success of your online content.Below, we’ll cover 10 popular AI-powered SEO tools and how you can use them [...]

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