SEMrush Blog

Written by - Over a century of combined SEO experience, and yet, we didn’t get it right!We run SEO tests with our tool SplitSignal to determine which changes are worth keeping and which were just a shot in the dark that didn’t pan out.But, to make it more fun and maybe more useful for our readers, we also let our [...]

Written by - Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we're suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote:Follow us on Twitter to vote next timeThis time the majority of our followers were right, read further to find out why.But first, let's see what SEO professionals had [...]

Written by - Google My Business—now called Google Business Profile—allows business owners to reach customers via Google Search and Google Maps.Maintaining a Business Profile helps you increase your visibility on Google, gain credibility with reviews, and control your business information.In this article, we’ll cover: Why you should have a Google Business Profile for your business How to set up your [...]

Written by - What Is Local SEO?Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. Common tasks include: Optimizing your Google Business profile Finding local keywords Creating locally relevant content.Any business that has a physical location or serves a geographic area can benefit from local SEO. Here’s what a local search result looks [...]

Written by - How long should a blog post be?The answer depends on what your content goals are, who your audience is, and why your audience is searching (their “search intent”). A good content strategy will address both short- and long-form content needs. Let’s examine these factors in more detail and determine the best blog post length for each. Does the Length [...]

Written by - What Is Google Trends?Google Trends is a free tool that analyzes the popularity of Google search terms using real-time data.It shows users what people are searching for as impacted by time, season, and location. You can then use that information to inform your marketing strategy.Here’s what it looks like:In this article, we’ll cover how to use Google [...]

Written by - The month of September 2022 has been one of the most dynamic months in SEO in quite some time. After announcing the Helpful Content Update (HCU) in late August the update complete its roll-out on September 9th (it’s important to remember the HCU is continually being refined and will play an active role in ranking). Just a few days [...]

Written by - Buying backlinks…it’s a tempting idea.You’ve been watching your site closely, and maybe it feels like it’s growing at a snail’s pace. But you know that search engine optimization (SEO) tactics like building backlinks—that is, the act of sourcing links from external, reputable sites that point back to your own website—take time to implement and to see results.Even [...]

Written by - What Is Robots.txt?Robots.txt is a text file with instructions for search engine robots that tells them which pages they can and cannot crawl. These instructions are specified by “allowing” or “disallowing” the behavior of certain (or all) bots.This is what a robots.txt file looks like:Robots.txt files might initially seem complicated, but the syntax (computer language) is quite simple. [...]

Written by - No matter the CMS, what makes a website great is the work that content creators and SEOs (and beyond) do to help that site succeed. However, every CMS has its own idiosyncrasies. When working with a client on their Wix site, knowing what is offered and how to navigate the platform can make all the difference.Here’s a [...]