SEMrush Blog

Across search engines, there’s only one thing that’s constant - change. Google’s ever-changing SERPs are both offering opportunities (and causing frustration) to SEO and marketing professionals.  If you want to understand your own rankings and see what's behind your ups and downs, checking what’s going on across the SERP landscape is an absolute must. And it’s not a one-time job. [...]

Whether you’re building your first business or running one for years, social media advertising can be a powerful boost to your marketing strategy. If you’re new to running Instagram ads, understanding how to manage your ads is crucial for a successful campaign.  Instagram advertising can increase your brand awareness and online sales while promoting specific products and key lines. Here’s [...]

Squarespace’s easy-to-use design has become popular with people interested in building and maintaining their website without an advanced CMS, such as WordPress or Joomla. However, as with any website, it’s important to consider your SEO strategy when developing your Squarespace site.  What is Squarespace? Squarespace is a website builder, CMS, blogging platform, and hosting service. As a tool, it offers [...]

You use a call to action to encourage your users to take action or respond to your content. To make sales, you want people to take the next step once they have consumed your content; that next step may be buying your products or service, signing up to your newsletter, or subscribing to your Youtube. We’ve included 10 call to [...]

SEO is about much more than placing the right keywords into a page’s site copy; there’s plenty of behind-the-scenes factors that you need to take into consideration, too, that can directly impact your ranking potential. This is where a technical SEO audit comes into play. Without a technical audit, it’s like planning a once-in-a-lifetime cross-country roadtrip without checking that the [...]

Congratulations! You’ve narrowed down your list of contenders for your domain’s new content management system (CMS). Now you’re narrowing it down to the finalists: Drupal and WordPress, two of the most well-established CMS platforms out there today. Below, we’ll be putting these two esteemed CMS platforms under the microscope to help you choose the winner for your website.  Drupal vs. [...]

It’s pretty impressive to see something that started as a video-dating website become the second most-used search engine (and website) after Google, with more than 2 billion monthly active users. Today, YouTube is more than just a video platform for casual entertainment and music videos – it is a full-fledged search engine of its own. Just consider how pandemic-inspired shifts [...]

Backlinks are a vital part of any good off-page SEO strategy. They point users to your website from 3rd party websites.  The best backlinks come from sources that are reputable and relevant to the content to which they’re pointing. If the backlinks come from good sources then your page authority (PA) may increase, which in turn may help with your [...]

What is a URL slug? A URL slug is the part of the URL after the last backslash. For example, the article you’re reading now has a URL that looks like this: https://www.semrush.com/blog/what-is-a-url-slug The URL’s slug is “/what-is-a-url-slug.” Why is a slug important for SEO? As you can see from the example above, a slug can be very powerful for [...]

When the US court dismisses what was expected to be a tech game-changing lawsuit on the grounds that attorneys failed to prove Facebook’s monopolistic status and show its market share, it becomes clear that market share questions can be quite challenging to address in the online realm. Whether you are running market research, considering new growth strategies or want to [...]