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SEMrush’s digital marketing blog is an innovative resource for content strategy, content marketing, SEO, SEM, PPC, social media and more. SEMrush blog.

3 02, 2023

What Is Content Intelligence & How Does It Work?

2023-02-03T02:19:00+11:00February 3rd, 2023|SEMrush Blog|

Written by - Content intelligence refers to software that uses machine learning and AI to measure how different types of content will perform with your target audience.You can use these insights to improve your online marketing strategy by picking topics or content types that resonate with your readers. Content intelligence takes the guesswork out of content strategy. You can analyze data about [...]

1 02, 2023

New Authority Score: The Most Manipulation-Resistant Metric

2023-02-01T04:05:00+11:00February 1st, 2023|SEMrush Blog|

Written by - Today we made a major update to our Authority Score (AS) metric that makes it easier to accurately benchmark a site’s reputability.Let’s talk about it. The ChallengeYou need accurate metrics to find the best link building partnerships, and we want to help. After conducting more than 30 interviews with our users and industry experts, we concluded that unfortunately, there [...]

27 01, 2023

What Are Hreflang Attributes & How to Implement Them

2023-01-27T20:41:00+11:00January 27th, 2023|SEMrush Blog|

Written by - What Is the Hreflang Attribute?Hreflang is an HTML attribute that communicates the language and targeted region of a webpage. It allows search engines to serve the most appropriate version of that page based on the searcher’s country and language preferences. Hreflang is an important international SEO concept. It helps ensure that the right audience sees the right webpage.For [...]

10 01, 2023

How to Build a Brand Identity For Your Business

2023-01-15T11:00:05+11:00January 10th, 2023|SEMrush Blog|

Written by - So you’ve decided to start your own business. You know what you’re going to sell and to whom. Perhaps you already have a website, or a physical storefront.But what, exactly, makes your brand unique in the eyes of your customers? What makes your brand instantly identifiable?The answer, of course, is brand identity. A strong brand identity is more [...]

9 01, 2023

Stages, Strategies, and Tips to Grow Sustainably

2023-01-09T20:44:00+11:00January 9th, 2023|SEMrush Blog|

Written by - Every business has to grow to stay relevant and competitive. But what growth means to one company can mean something completely different to another. In this post, you’ll learn what business growth is, the different stages of growth, and some tips to expand sustainably.What Is Business Growth?Business growth refers to the point when a company must explore other [...]

9 01, 2023

What Is Omnichannel Marketing? Meaning, Tips, + Examples

2023-01-18T23:00:04+11:00January 9th, 2023|SEMrush Blog|

Written by - Omnichannel marketing is a marketing strategy that uses multiple channels to improve the customer experience across various touchpoints. The focal point is the customer, and the marketing channels are integrated.When using this approach, marketers provide customers access to products and services across various channels, platforms, and devices.For example, instead of offering customer support only on desktop, you [...]

5 01, 2023

What Does Your Site Need to Succeed?

2023-01-05T02:38:00+11:00January 5th, 2023|SEMrush Blog|

Written by - Having a website on its own won’t get you traffic. And sometimes, it’s difficult to pinpoint why you’re not getting the traffic you want. For that reason, you might think about improving your SEO. You could hire an in-house SEO specialist, a marketing agency, or a freelance SEO. Or you could try to do it yourself. Wondering where to [...]

4 01, 2023

What Is Internet Marketing? Definition, Tips, and Examples

2023-01-04T20:20:00+11:00January 4th, 2023|SEMrush Blog|

Written by - Internet marketing refers to any marketing activity that happens online.The ultimate goal of internet marketing is to grow your business. You can do this through a variety of digital channels, including:  Organic search Pay-per-click (PPC) ads Social media Online communities  Email You can create engaging content and share it on these channels. Which allows you to educate prospects about [...]

30 12, 2022

How to Do Keyword Research for YouTube that Gets You Views

2022-12-31T04:32:03+11:00December 30th, 2022|SEMrush Blog|

Written by - Keyword research is the best way to understand your target viewers and create the kind of YouTube content they are looking for. The better you can target and tailor your videos for your intended audience, the more likely it is that your video will show up in their YouTube searches. And the more likely you are to get views [...]

30 12, 2022

A Beginner’s Guide to Online Reputation Management

2022-12-30T22:48:00+11:00December 30th, 2022|SEMrush Blog|

Written by - Online reputation management, or ORM, is the process of managing and maintaining the public perception of a brand, business, or person online.ORM can include responding to negative comments, gaining positive reviews, and monitoring brand mentions.In this guide, we’ll cover: What online reputation management is Why it’s important How to manage your brand’s online reputationLet’s get started.What Is [...]

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