SEMrush Blog

Written by - If you’re a site owner using WordPress, chances are you’re already using Yoast SEO to optimize it. But did you know that you can use Yoast to leverage the power of Semrush, without ever needing to leave your site editor?Below, we’ll show you how Semrush and Yoast SEO work together—and how you can use them both to [...]

Written by - Increasing social media visibility is a key concern for all brands. But, unlike other areas of marketing, there’s no rulebook to follow. In such a quickly evolving digital space, what was best practice just a year ago can seem hopelessly out of date. In 2023, there are two key tactics to boosting your social media visibility: influencer marketing [...]

Written by - What Is Organic SEO?Organic search engine optimization (organic SEO) describes actions to improve your search engine rankings without paying for ads. In the search marketing industry, paid search refers to text ads placed through a service like Google Ads, while organic search refers to the non-paid results that appear on a search engine result page (SERP).Here’s an example [...]

Written by - Search engine optimization (SEO) is a valuable marketing tool that drives organic traffic—meaning potential clients—to your website.And getting it right is a must, especially for small business owners and ecommerce sites. If you don’t have a big budget to hire SEO experts, don’t stress.There are plenty of SEO tips and tricks you can implement and easy-to-use tools to [...]

Written by - What if your brand could tap into the audience of an online superstar? Getting your message across to a relevant audience can be priceless. In the past, only big brands could afford celebrity endorsements. Now, with the power and reach of social media, influencer marketing is far more accessible. For just $700, you could get a reach of [...]

Written by - Marketing has long since moved on from a “spray and pray” approach. Today campaigns are often surgically targeted, planned, and tracked, but many marketers aren’t confident about how to measure the effects of their efforts.A recent CMO Survey found that an astonishing 65% of marketers can’t quantitatively demonstrate the impact of their marketing.Image Source Many marketers realize that we [...]

Written by - Do you often find yourself wondering how to keep up on an ever-changing digital landscape?The Searcher’s behaviors are constantly evolving and it can be tough to adapt as a brand that’s so reliant on online performance. There are, however, two reasons you might rest a little easier with this reality: (1) you’re certainly not the only one in [...]

Written by - On March 15th, 2023 Google announced the release of the March 2023 Core Update. The update, the first since the September 2022 Core Update, was done rolling out on March 28th and brought with it a significant amount of rank fluctuations. With this update, there were a few things to note: 1) the amount of chatter in the [...]

Written by - Landing pages exist to drive leads and conversions.But what if your landing pages could do that and drive meaningful organic traffic?Effective landing page optimization attracts organic traffic and the right potential customers.In this guide, we’ll explore best practices for creating SEO-friendly landing pages that rank.What Is an SEO Landing Page?An SEO landing page is a strategically designed [...]

Written by - Content marketing is the process of creating and sharing content to support your business goals. But content isn’t just blog posts.Different types of content marketing include: Blog posts Infographics Videos Podcasts Social media Ebooks Case studies Memes  User-generated content Newsletters Free tools CoursesAnd many more. The types you use will depend on your target audience and business goals.Do You [...]