SEMrush Blog

SEMrush’s digital marketing blog is an innovative resource for content strategy, content marketing, SEO, SEM, PPC, social media and more. SEMrush blog.

13 04, 2021

Trends in SEO That Are Being Affected by PR in 2021

2021-04-13T22:32:09+10:00April 13th, 2021|SEMrush Blog|

If you’re anything like me, you may have grown a bit tired of hearing the word “pivot” this past year. As much as I’ve grown weary of the term itself, I still get excited about the pivot toward integrating SEO with PR trends. Here are a few of the trends I’ve noticed, along with my thoughts on where I think [...]

11 04, 2021

SEO Analysis Increase The Global Classroom Community Visibility

2021-04-13T02:07:07+10:00April 11th, 2021|SEMrush Blog|

It’s time for SEO Reality Show Episode #2. The first episode set up a powerful case study about a major trucking company in the Midwest and its agency team from Aimclear. We learned of the recruiting challenges the trucking company faced and the core SEO strategies Aimclear chose using Semrush’s tools.  Episode #2 jumps across “The Pond” to explore our [...]

7 04, 2021

How to Prepare for Core Web Vitals Update

2021-04-07T23:32:11+10:00April 7th, 2021|SEMrush Blog|

The first major Google update of 2021 is on the horizon. The Core Web Vitals update is wrapped up within the Page Experience update as stated in Google’s blog in May 2020.  Google has stated that page experience ranking signals, based on Core Web Vitals, will be applied globally on all browsers on mobile devices. The upcoming update is likely [...]

6 04, 2021

Google Keyword Searches with the Lowest & Highest Competition (Data Study)

2021-04-06T23:02:14+10:00April 6th, 2021|SEMrush Blog|

Do you want to know the top organic Google keyword searches for transactional queries with the lowest competition? To find niche opportunities, we reviewed our database for the lowest competition Google keyword searches out of 20 billion queries, so we could uncover a variety of searches that were untapped opportunities for a long-tail strategy. We also reviewed high competition terms [...]

6 04, 2021

How to Build Your Website Architecture for SEO

2021-04-07T03:07:08+10:00April 6th, 2021|SEMrush Blog|

Getting your website architecture right is one of the most important technical SEO basics, yet it's often overlooked. A website shouldn't be a random collection of pages and posts. It should be an organized collection of content that's easy for search engines and users to navigate and understand. In this guide, you're going to learn how to build a site structure that works and [...]

6 04, 2021

Using Semrush to Track SEO in Multiple Cities

2021-04-06T06:42:06+10:00April 6th, 2021|SEMrush Blog|

Do you need your website to be seen by searchers in more than just one location?  Semrush has a multi-targeting feature within the Position Tracking tool that allows you to track multiple devices or locations in a single project. Guru subscription: 10 devices / locations per project Business subscription: 5,000 devices / locations per project You also have the ability [...]

6 04, 2021

Optimizing Your Content Funnel in 2021: The Top 3 Challenges

2021-04-06T01:29:00+10:00April 6th, 2021|SEMrush Blog|

Our Content Marketing Survey, held in the autumn of 2020, revealed the top 3 challenges faced by content marketers. These perfectly correlated with the sales funnel stages: Creating content that drives traffic — top of the funnel Keeping the target audience engaged — middle of the funnel Generating quality leads — bottom of the funnel The question is: How do we address these [...]

1 04, 2021

February Featured Snippets Drop & Its Effect on the SERPs

2021-04-01T22:00:00+11:00April 1st, 2021|SEMrush Blog|

We’re used to the fact that featured snippets can come and go as Google is constantly reviewing its offering and improving user experience. Yet, back in February, we witnessed some historic featured snippet lows. February 19 marked a sudden featured snippets drop — Semrush Sensor was showing an unprecedented decline across most categories. In February, we saw a decrease of [...]

31 03, 2021

What Is an Infographic? (& How To Make One)

2021-03-31T21:10:00+11:00March 31st, 2021|SEMrush Blog|

Focusing on visual elements is second nature to graphic designers and content marketers. After all, they understand better than anyone that humans love imagery.  We use imagery every minute of the day, whether visualizing, contemplating or planning. The subconscious mind deals strictly in imagery — that’s why it’s such a powerful tool when it comes to getting an idea across quickly [...]

31 03, 2021

What Is the Google Knowledge Graph (and Does It Affect SEO)?

2021-04-01T13:07:08+11:00March 31st, 2021|SEMrush Blog|

The Google Knowledge Graph is an enormous database of information that enables Google to provide immediate, factual answers to your questions. If you’ve ever Googled a query and received a useful answer without having to make another click, you have the Google Knowledge Graph to thank. Maybe you never considered how Google collects accurate info, or maybe you’re just curious [...]

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