SEMrush Blog

If you're starting in SEO or are a business owner looking to improve the performance of their website and make it easier to find on the search engines, there's an excellent chance that you have many questions. It's often hard to know where to turn to find answers to even the most basic of queries that you have, especially given that [...]

Like any marketing channel, you need to demonstrate the ROI (return on investment) from your SEO activities. Any marketing strategy that's receiving investment, either internally or via an outsourced team, should demonstrate its value. But all too often, the measurement of SEO stops at tracking KPIs like traffic and ranking positions.  Calculating the ROI of your SEO campaign is possible, however. [...]

The Value of Audience Insights Data  Are you sure you have a feel for your target online audience? Marketing itself is not rocket science, but consumer behavior can be. Customers make choices based on a number of volatile factors, some of which are not obvious at all. You can’t predict their actions, but you can leverage consumer insights to optimize [...]

By now, anyone who uses the internet has probably heard of SEO. But they might not have a full understanding of what it is or how it works. Essentially, SEO is the art of optimizing the content you publish so that your website turns up higher in search engine results. This means more traffic to your website, more people engaging your [...]

Product descriptions are a key part of running a successful eCommerce business and a good description is your chance to overcome any misgivings your customers may have about spending money. The heart of how you do this is by convincing the reader that your product offers real value to them in a way that resonates.  Read on and learn how [...]

Key shifts in the financial services industry assessing the Impact of Covid-19 As some experts claim, the pandemic marks the shift from digital transformation to digital acceleration within the finance industry. While this poses some immediate challenges, the pandemic may also open up space for new opportunities and innovation. To help businesses within the financial services industry make use of this [...]

Search engine optimization (SEO) is the process of increasing quality traffic to a website using tactics like keyword research, backlinks, and meta descriptions. SEO is well known. In fact, it was the No. 1 tactic used by marketing teams in 2019. Using SEO, you can drive great traffic to your website by capturing users who are already interested in your [...]

Search engine optimization (SEO) determines how high a website ranks in common search engines like Google. Whatever type of business you run, whether it’s a communications consultancy or a cake shop, a favorable SEO ranking is a smart way to boost visibility online, attract new clients, grow your business — and boost profits. Say you own a catering business in [...]

Compelling content is a cornerstone of any comprehensive modern marketing strategy. More than 50% of businesses currently invest money, time, and energy into content marketing, with most of them publishing new material every single day. Why is content so valuable? Marketing is all about gaining trust, a feat that traditional avenues are no longer able to accomplish. For instance, 96% [...]

Enterprise SEO is a whole different ballgame to SEO for SMEs. Not only are enterprise SEOs working with much larger sites, but they're also taking on far more responsibility in terms of the scale of traffic, conversions, a whole host more stakeholders, and more potential problems and issues to contend with. Working with enterprise-level sites and businesses means a shift in tactics, [...]