SEMrush Blog

Written by - Content marketing can help your brand stand out from your competitors. It’s a way to boost your search ranking, establish authority, build trust—and ultimately drive revenue.In this article, we’ll discuss what content marketing is, and why it’s important. We’ll also show you how to create your own content marketing strategy and how to measure results.What Is Content [...]

Written by - AI copywriting is the creation of written content via machine learning and natural language processing (NLP) software. You can write anything from ad copy to blog posts with the help of AI copywriting.AI copywriting software works by scraping the web (or analyzing a similar input) for related content, learning about it, and providing new copy based on these [...]

Written by - Does your site use JavaScript (JS)? It probably does like most websites.If so, you can use our Site Audit tool to uncover more issues than before.Google renders your webpages’ unloaded JS to see its full content and to make sure your online visitors can easily access everything too. Now, our Site Audit bots render JavaScript in the [...]

Written by - According to a report by Statista and eMarketer, online retail sales are projected to reach $6.51 trillion by 2023. That same report also says that ecommerce websites will claim around 22.3% of all retail sales. So, if you weren’t planning on investing in your ecommerce strategy this year, you should. Here, we’ll talk about the different elements of [...]

Written by - Content intelligence refers to software that uses machine learning and AI to measure how different types of content will perform with your target audience.You can use these insights to improve your online marketing strategy by picking topics or content types that resonate with your readers. Content intelligence takes the guesswork out of content strategy. You can analyze data about [...]

Written by - Today we made a major update to our Authority Score (AS) metric that makes it easier to accurately benchmark a site’s reputability.Let’s talk about it. The ChallengeYou need accurate metrics to find the best link building partnerships, and we want to help. After conducting more than 30 interviews with our users and industry experts, we concluded that unfortunately, there [...]

Written by - What Is the Hreflang Attribute?Hreflang is an HTML attribute that communicates the language and targeted region of a webpage. It allows search engines to serve the most appropriate version of that page based on the searcher’s country and language preferences. Hreflang is an important international SEO concept. It helps ensure that the right audience sees the right webpage.For [...]

Written by - So you’ve decided to start your own business. You know what you’re going to sell and to whom. Perhaps you already have a website, or a physical storefront.But what, exactly, makes your brand unique in the eyes of your customers? What makes your brand instantly identifiable?The answer, of course, is brand identity. A strong brand identity is more [...]

Written by - Every business has to grow to stay relevant and competitive. But what growth means to one company can mean something completely different to another. In this post, you’ll learn what business growth is, the different stages of growth, and some tips to expand sustainably.What Is Business Growth?Business growth refers to the point when a company must explore other [...]

Written by - Omnichannel marketing is a marketing strategy that uses multiple channels to improve the customer experience across various touchpoints. The focal point is the customer, and the marketing channels are integrated.When using this approach, marketers provide customers access to products and services across various channels, platforms, and devices.For example, instead of offering customer support only on desktop, you [...]