SEMrush Blog

Written by - What Is SEO Management?SEO management is a set of tactics you use both on and off your website to improve your visibility in search engine results. And this process never ends. Search engine algorithms and user preferences are always changing. So, sites need ongoing SEO maintenance.Who does this work?SEO management is typically handled by in-house, agency, or freelance SEO [...]

Written by - For businesses of all sizes, good competitive intelligence is crucial for success. Business owners and marketers need to understand the competition, stay ahead of industry trends, and adapt quickly as markets shift. Conducting custom market research or purchacing quality market intelligence software can be prohibitively expensive. And cheaper options, like “state of the industry” reports, can lose their [...]

Written by - Semrush studied a year of Amazon clickstream data (from December 2021 through November 2022) to investigate the customer funnel. The study focused on visits to Amazon.com using a browser, meaning it included two purchase methods: clicks to the Buy Now button, and the shopping cart.According to the study, 14.35% of all site visits result in a purchase.While [...]

Written by - Google Discover can help you get in front of your target audience for free. And send thousands of visitors to your website every month.Read this guide to learn how to optimize for Google Discover and increase the chances of having your content displayed in users’ Discover feeds.What Is Google Discover?Google Discover is a feed that allows users [...]

Written by - What Are Organic Keywords?Organic keywords are keywords used in search engine optimization (SEO) to attract free traffic.They differ from pay-per-click (PPC) keywords, which are terms that advertisers bid on to show their ads in search results.If you optimize your website for organic keywords, you can rank in the search engine results pages (SERPs) and get free traffic [...]

Written by - So you want to be a content marketer? Or perhaps you want to hire one? Well, strap yourself in for the full lowdown on this exciting industry. Content marketing is based on creating, publishing, and distributing content to a specific target audience. Online content marketers are the people who help plan, create, and publish this content. We explored the [...]

Written by - Deciding between Shopify vs. WordPress is a big decision.Both platforms are excellent for ecommerce sites. But making the right choice depends on your specific needs and goals.To make things easier, we’re breaking down what you need to know to choose between Shopify and WordPress to build your next online shop.Let’s dive in.Reasons to Use Shopify vs. WordPressShopify [...]

Written by - Client management software, also known as client relationship management software (CRM), brings sales, marketing, and customer service under one roof to streamline day-to-day operations.Every client management software has unique features. But all leading products share the same key components to help you manage client communications and work more productively. The 9 Best Client Management Software for Any Business [...]

Written by - What Is Crawlability?The crawlability of a webpage refers to how easily search engines (like Google) can discover the page.Google discovers webpages through a process called crawling. It uses computer programs called web crawlers (also called bots or spiders). These programs follow links between pages to discover new or updated pages. Indexing usually follows crawling. What Is Indexability?The indexability of [...]

Written by - What Is SEO Web Design?Incorporating SEO in web design is all about bringing search engine optimization—the practice of improving a website to increase its rankings in search engine results—into the website designing and building process. Which helps increase traffic and improve the user experience.And organic ranking factors like mobile-readiness and site speed are directly influenced by website [...]