YOAST SEO Blog

Welcome to another recap of the Yoast SEO news webinar. It’s October and we’re fast approaching the holiday season and the end of the year. For this year, we still have two SEO news webinars planned — be sure to join us! This month, hear our experts Jono Alderson and Joost de Valk discuss topics like continuous scrolling in Google, [...]

Need to create a 301 redirect in your WordPress site? You’ve come to the right place! We’ll show you how to set up 301 redirects using 4 different methods. Not sure if you need to use a redirect, or whether a 301 redirect is the right one to choose? No worries, we’ll explain that too. Redirects in a nutshell The [...]

Yoast SEO 17.4 is out today! This release comes with several fixes and enhancements for both Premium as well as free. These enhancements help database performance on larger sites by cleaning and streamlining data. In addition, we’re releasing News SEO 13.0 with a new way to pick news-specific structured data for all your background articles, breaking news, and opinionated pieces. [...]

Writing fantastic copy isn’t just a skill. It’s an art. We’ve been asking around to find the best copywriting tips from expert writers. Find out how they get started with each piece of writing, what they focus on, and how they craft their content to achieve a goal. If you write for a website or a blog, there are loads [...]

The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show authority on a topic, this lends more strength to your high-quality content and lets users know they can trust you as a source. But [...]

Did you know Spanish is the second-most spoken native language on this planet, after Mandarin Chinese? Over 500 million people natively speak Spanish. What’s more, Spanish is the fourth-most spoken language in this world. For Yoast, millions of Spanish-speaking people use our tools to improve their websites in their markets. We like to help them succeed. As of today, we [...]

Indexing is an important part of what a search engine does. Without indexing, all the pages Googlebot crawls don’t have a place to live — and the ranking systems don’t have the input they need to do their work. If Google can’t index your site it can’t appear in the search results. The basics of a search engine Let’s start [...]

If you have ever used a search engine like Google, you’ll know that there is loads of content out there. On pretty much any topic that you can imagine. This is great for search engines, as they’re able to show relevant results for any term that people type in. It does, however, require some effort to find out which content [...]

Launched just a couple of months ago, the SEO workouts in Yoast SEO Premium turn out to be a real asset for many people. The two SEO workouts we have right now, help you enhance your internal linking structure and improve the quality and discoverability of your content. In Yoast SEO 17.3, we’ve drastically improved the two workouts making them [...]

Phil Nottingham Phil Nottingham is a marketing strategist who specialises in video SEO and brand strategy and search engine optimization. As the world’s second-biggest search engine (after Google), and the world’s second-biggest social network (after Facebook), YouTube can be an incredibly valuable marketing investment for almost every business. The key to getting a consistently high number of views is to [...]