Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Go to Yoast SEO Blog.

17 05, 2022

Updating the first-time experience • Yoast

2022-05-17T17:18:08+10:00May 17th, 2022|YOAST SEO|

Written by Edwin Toonen - We’re launching an updated first-time experience for new Yoast SEO users. In Yoast SEO 18.9, we’re making it easier for users to set up the essentials that search engines need to make sense of your site. The first-time configuration takes you by the hand and guides you in properly setting everything up. A new first-time [...]

10 05, 2022

How to prepare yourself for Google Analytics 4 • Yoast

2022-05-10T22:44:34+10:00May 10th, 2022|YOAST SEO|

Written by Camille Cunningham - There’s a new Google Analytics coming to town and it’s time to get ready! This new Analytics will eventually replace the good old Universal Analytics as we know it. Although you can use your current Analytics for another year, we strongly recommend getting started with Google Analytics 4 right away. In this post, we’ll tell [...]

9 05, 2022

Link building from a holistic SEO perspective • Yoast

2022-05-09T22:14:02+10:00May 9th, 2022|YOAST SEO|

Written by Marieke van de Rakt - Link building isn’t easy. That doesn’t mean it’s rocket science. It means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a [...]

6 05, 2022

XML sitemap improvements • Yoast

2022-05-06T18:50:11+10:00May 6th, 2022|YOAST SEO|

Written by Edwin Toonen - Earlier today, Google announced some changes to how they read and support XML sitemaps. And just a few hours later, we’ve already released an update to our plugins. Our users can stay right at the cutting edge simply by upgrading to the latest version. Stay on top of best practice The SEO landscape is always [...]

5 05, 2022

Meet Yoast’s new leadership team! • Yoast

2022-05-05T20:33:48+10:00May 5th, 2022|YOAST SEO|

Written by Thijs de Valk - Today, we proudly present Yoast’s new leadership team. The past year has been quite the year at Yoast. Big things happened at our beloved company. As the icing on the cake, we’d now like to introduce our new leaders to you. Say hi to Chaya, Marieke, Inge, Irene, Herre, Taco and me: the new [...]

4 05, 2022

How the right Shopify SEO tools can boost your traffic • Yoast

2022-05-04T23:04:46+10:00May 4th, 2022|YOAST SEO|

Written by Camille Cunningham - One of the ways to draw more potential customers to your online store is by using SEO. And believe us when we say that there’s a lot you can do yourself when it comes to SEO. But getting started and spending enough time on it is tricky when you’re running a business. That’s why it [...]

3 05, 2022

Yoast SEO 18.7: Schema improvements • Yoast

2022-05-03T18:17:23+10:00May 3rd, 2022|YOAST SEO|

Written by Edwin Toonen - Continuing our run of maintenance releases, we bring you Yoast SEO 18.7. We’re fixing several bugs in this release and adding a couple of enhancements. There are quite a few improvements to our Schema structured data implementation this time. Read on to find out what’s new in Yoast SEO 18.7. Structured data is where it’s [...]

26 04, 2022

10 reasons why you should use WordPress • Yoast

2022-04-26T23:10:29+10:00April 26th, 2022|YOAST SEO|

Written by Edwin Toonen - We love WordPress here at Yoast. It’s not just because we make plugins for WordPress websites, but because of all the benefits and features that the platform offers. And did you know that WordPress is the most popular website platform in the world? If you’re looking to build a website, why not consider building it [...]

26 04, 2022

The 5 most important YouTube metrics for SEO • Yoast

2022-04-26T00:01:27+10:00April 26th, 2022|YOAST SEO|

Written by Phil Nottingham - Are you using YouTube to host and distribute your videos? Then one of the main ways you’ll want to drive views is through search. Not just search within YouTube itself, but Google search as well. In this post, we’ll go over the five core YouTube metrics you should be looking at on a regular basis [...]

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