YOAST SEO Blog

Written by Cindy Paul - You’re driving, so you can’t use your phone. But you really need to know when the next Marvel movie is coming out. What do you (and 52% of people) do? You use voice search! Voice search, or voice-to-text search is supposedly the next big thing. Let’s find out if that’s true, and if it’s good [...]

Written by Edwin Toonen - Visibility on Google’s search results can make or break a business’s success. Generative artificial intelligence (AI) has emerged as a valuable ally for ecommerce companies seeking to enhance their online presence. Discover how generative AI can help your WooCommerce products stand out on search engine results pages. Generative AI: A business’s secret weapon Picture yourself [...]

Written by Cindy Paul - Accessibility helps you open up your content to a wider audience, so more people are able to access your site. A great resource to help get you started is this list of accessibility checks made by the World Wide Web Consortium (W3C). In this post, we’ll highlight a few important checks, so make sure you [...]

Written by Camille Cunningham - Black Friday is right around the corner and at Yoast, it’s time for the biggest sale of the year! Starting right now, you can get all our products at a 30% discount. This sale only lasts a few days, so make sure to grab your chance right away. Not only will you benefit from the [...]

Written by Phil Nottingham - While we live in a video world, blogs aren’t going anywhere. As Cindy points out in her post about the future of blogging in a video-obsessed world, there’s still space for blogs and written content in a world dominated by short-form videos. As TV hasn’t precipitated the demise of books or newspapers, there is room [...]

Written by Camille Cunningham - Online search has become an integral part of our lives. When someone pulls out their phone to do an online search, you want your website to show up first. Because your place in the results can literally mean the difference between hundreds or thousands of dollars. But do you have any chance of showing up [...]

Written by Cindy Paul - Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give [...]

Written by Edwin Toonen - Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This experimental addition to the search engine gives us a glimpse of the future of search. Let’s take a look and see what it entails! What [...]

Written by Cindy Paul - At Yoast, we like to say: “Content is king”. But what does that mean? In short, it means you need content to rank. But not just any content. It needs to be meaningful and original. In this SEO basics post, we’ll explain why you need content to make your site attractive for visitors. We’ll also [...]

Written by Iris Guelen - Exciting times are ahead for WordPress users! The upcoming WordPress 6.4 update is on the horizon, and it’s bringing some interesting features and enhancements. WordPress 6.4 is planned to be released on November 7th, 2023. So, what can you expect from this release? From a brand-new theme to make your site shine to several blocks [...]