YOAST SEO Blog

Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Go to Yoast SEO Blog.

5 05, 2021

Got a great WordPress project? Apply for our Diversity fund • Yoast

2021-05-06T01:37:09+10:00May 5th, 2021|YOAST SEO|

Marieke van de Rakt Marieke van de Rakt is the CEO of Yoast. Her main focus is on growing the company. She is really passionate about maintaining open and friendly company culture. Marieke is also heavily involved in the marketing of Yoast and with Yoast SEO Academy: the online courses platform. WordPress wouldn’t be WordPress if it wasn’t for the [...]

30 04, 2021

Kristopher Jones on entrepreneurship, investments and eCommerce

2021-04-30T23:42:07+10:00April 30th, 2021|YOAST SEO|

Joost de Valk: Hey everyone and welcome to yet another Yoast SEO podcast. I’m joined today by my good friend, my long-time friend Kristopher Jones. Kristopher, how long do we know each other? Kristopher Jones: We did this exercise, I think it’s 13 years-ish. Give or take a margin of errors two years. Joost de Valk: I think I actually [...]

29 04, 2021

take our quiz to assess your fitness • Yoast

2021-04-30T05:17:09+10:00April 29th, 2021|YOAST SEO|

Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Going to the gym regularly might get you fit, but dropping that routine will get out out of shape in no time. The same goes for your website — without a good fitness routine and proper [...]

28 04, 2021

Getting your technical SEO in shape • Yoast

2021-04-29T04:47:08+10:00April 28th, 2021|YOAST SEO|

Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. One of the focal points of Yoast SEO is getting out of your way. If we look at the technical aspects of SEO, Yoast SEO gets stuff done. Plus, most of it happens in the background, [...]

27 04, 2021

What can Google’s “Product reviews” update teach us about quality? • Yoast

2021-04-27T22:12:08+10:00April 27th, 2021|YOAST SEO|

Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He's into technical SEO, emerging technologies, and brand strategy. In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike [...]

26 04, 2021

Which is better for video SEO? • Yoast

2021-04-27T03:57:09+10:00April 26th, 2021|YOAST SEO|

Phil Nottingham Phil Nottingham is a marketing strategist who specialises in video SEO and brand strategy and search engine optimization. One of the big questions with video SEO is whether you’re better off hosting all your videos on YouTube or whether you should host them on a different platform. Hosting your videos on YouTube means driving traffic to your content [...]

22 04, 2021

More time for your Core Web Vitals • Yoast

2021-04-23T02:37:07+10:00April 22nd, 2021|YOAST SEO|

Camille Cunningham Camille is content manager at Yoast. She writes and optimizes blog posts and enjoys creating content that helps people master SEO. A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed [...]

21 04, 2021

Kevin Indig on SEO at Shopify and eCommerce

2021-04-22T08:17:06+10:00April 21st, 2021|YOAST SEO|

Joost de Valk: Hey everyone, welcome to yet another episode of the Yoast SEO podcast. Today, we are joined by an industry friend, Kevin Indig, the director of SEO for Shopify. Is that the correct title Kevin? Because you only just moved there.  Kevin Indig: That’s right. Yeah I joined in December and that’s the right title. Joost de Valk: [...]

21 04, 2021

Keyword density can still be a useful metric • Yoast

2021-04-22T14:22:09+10:00April 21st, 2021|YOAST SEO|

Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Have you been in the SEO industry for a couple of years? Then you’ve probably noticed that keyword density (or keyphrase density) has a bad reputation. So why do we still include it in Yoast SEO’s [...]

20 04, 2021

How to create eye-catching social images for your content • Yoast

2021-04-21T01:52:09+10:00April 20th, 2021|YOAST SEO|

Camille Cunningham Camille is content manager at Yoast. She writes and optimizes blog posts and enjoys creating content that helps people master SEO. The web, and our online habits with it, are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without having our full [...]

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