YOAST SEO Blog

Written by Edwin Toonen - We’re launching an updated first-time experience for new Yoast SEO users. In Yoast SEO 18.9, we’re making it easier for users to set up the essentials that search engines need to make sense of your site. The first-time configuration takes you by the hand and guides you in properly setting everything up. A new first-time [...]

Written by Thijs de Valk - Our mission at Yoast is ‘SEO for everyone’ and we believe that Shopify users can benefit a lot from SEO. That’s why we recently launched an app that helps you attract more people to your online store on Shopify: The Yoast SEO for Shopify app. What makes this app stand out is that it’s [...]

Written by Camille Cunningham - There’s a new Google Analytics coming to town and it’s time to get ready! This new Analytics will eventually replace the good old Universal Analytics as we know it. Although you can use your current Analytics for another year, we strongly recommend getting started with Google Analytics 4 right away. In this post, we’ll tell [...]

Written by Marieke van de Rakt - Link building isn’t easy. That doesn’t mean it’s rocket science. It means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a [...]

Written by Edwin Toonen - Earlier today, Google announced some changes to how they read and support XML sitemaps. And just a few hours later, we’ve already released an update to our plugins. Our users can stay right at the cutting edge simply by upgrading to the latest version. Stay on top of best practice The SEO landscape is always [...]

Written by Thijs de Valk - Today, we proudly present Yoast’s new leadership team. The past year has been quite the year at Yoast. Big things happened at our beloved company. As the icing on the cake, we’d now like to introduce our new leaders to you. Say hi to Chaya, Marieke, Inge, Irene, Herre, Taco and me: the new [...]

Written by Camille Cunningham - One of the ways to draw more potential customers to your online store is by using SEO. And believe us when we say that there’s a lot you can do yourself when it comes to SEO. But getting started and spending enough time on it is tricky when you’re running a business. That’s why it [...]

Written by Edwin Toonen - Continuing our run of maintenance releases, we bring you Yoast SEO 18.7. We’re fixing several bugs in this release and adding a couple of enhancements. There are quite a few improvements to our Schema structured data implementation this time. Read on to find out what’s new in Yoast SEO 18.7. Structured data is where it’s [...]

Written by Edwin Toonen - We love WordPress here at Yoast. It’s not just because we make plugins for WordPress websites, but because of all the benefits and features that the platform offers. And did you know that WordPress is the most popular website platform in the world? If you’re looking to build a website, why not consider building it [...]

Written by Phil Nottingham - Are you using YouTube to host and distribute your videos? Then one of the main ways you’ll want to drive views is through search. Not just search within YouTube itself, but Google search as well. In this post, we’ll go over the five core YouTube metrics you should be looking at on a regular basis [...]