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22 09, 2022

Traffic dropping? How to determine the cause and fix it • Yoast

2022-09-22T23:48:14+10:00September 22nd, 2022|YOAST SEO|

Written by Amy Lees - It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of [...]

20 09, 2022

The product identifier check • Yoast

2022-09-20T17:46:33+10:00September 20th, 2022|YOAST SEO|

Written by Edwin Toonen - Do you have trouble getting your product to show up on Google? Are your competitors getting rich results, but the search results for your product are boring? It might be that Google doesn’t know every detail of your product. For instance, you might miss the product identifiers that Google uses to understand your products thoroughly. [...]

8 09, 2022

Site speed tips for faster video loading • Yoast

2022-09-08T22:55:18+10:00September 8th, 2022|YOAST SEO|

Written by Phil Nottingham - There’s no getting around it – video files are big. So big, in fact, that they accounted for 81% of internet traffic in 2021. Videos loaded on any given web page will likely be the largest asset a browser will have to deal with. Unless you are doing something extremely unusual (and probably inadvisable) with [...]

30 08, 2022

The carbon footprint of your website and how to reduce it • Yoast

2022-08-30T20:39:00+10:00August 30th, 2022|YOAST SEO|

Written by Edwin Toonen - Climate change is the most serious threat we’re facing as the human race. We must keep our greenhouse gas emissions in check to keep climate change manageable, as failing to do so will result in irreversible consequences, affecting every generation to come. To achieve a net zero carbon emission status, every country, industry, and business [...]

24 08, 2022

Is your site the victim of internal site search spam? • Yoast

2022-08-24T22:54:04+10:00August 24th, 2022|YOAST SEO|

Written by Jono Alderson - Over the last year or so, we’ve seen large-scale, widespread SEO spam ‘attacks’ on WordPress sites, all targeting their internal site search functionality. In most cases, these attacks aren’t harmful from an SEO perspective, but they do come with time and resource costs – for both the attacker and the victim. Most sites won’t need [...]

23 08, 2022

A new inclusive language analysis — in beta • Yoast

2022-08-23T17:28:32+10:00August 23rd, 2022|YOAST SEO|

Written by Edwin Toonen - Non-inclusive language excludes people based on beliefs, gender, sexuality, or health, while inclusive language uses better alternatives to the words that people might find harmful. Making your content inclusive helps you to reach a broader audience. But while writing, it is surprisingly easy to exclude people by accidentally using the wrong words. As inclusive language [...]

19 08, 2022

Google to launch Helpful Content Update to diversify search results • Yoast

2022-08-19T22:20:54+10:00August 19th, 2022|YOAST SEO|

Written by Edwin Toonen - It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying ad buyers and companies with big budgets to write over-optimized SEO content at the expense of readability and user experience. The result is a frustration for the searcher. Google is [...]

18 08, 2022

Open-source software, open Schema protocol! • Yoast

2022-08-18T22:03:25+10:00August 18th, 2022|YOAST SEO|

Written by Edwin Toonen - We’re massive advocates of using Schema structured data to help search engines understand website content. Our plugins automatically take care of anything Schema-related for you, but we know that we’re not the only ones to do so. It’s possible to use our Schema output in combination with other tools. Although, sometimes, things may not work [...]

18 08, 2022

How to use social media (updated 2022) • SEO for beginners • Yoast

2022-08-18T00:45:00+10:00August 18th, 2022|YOAST SEO|

Written by Marieke van de Rakt - Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus [...]

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