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15 05, 2024

Are Google’s new AI Overviews the future of search? • Yoast

2024-05-16T10:00:05+10:00May 15th, 2024|YOAST SEO|

Written by Edwin Toonen - Artificial intelligence (AI) continues to reshape how we interact with information. Google introduced AI Overviews in its search engine yesterday, marking a new milestone. These new features promise to enhance user experience by providing quick, comprehensive answers to complex queries. However, they also raise important questions about the future of content creation, monetization, and information [...]

14 05, 2024

What is off-page SEO? • SEO for beginners • Yoast

2024-05-14T22:35:36+10:00May 14th, 2024|YOAST SEO|

Written by Edwin Toonen - SEO can be explained as any effort you make to improve your website. But did you know there’s an important distinction between on-page and off-page SEO? Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimization. Off-page SEO entails, among other things, link building, social media, and local [...]

8 05, 2024

How to write better blog posts for your Shopify store • Yoast

2024-05-08T22:54:10+10:00May 8th, 2024|YOAST SEO|

Written by Edwin Toonen - Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Main reasons to publish blog posts on [...]

7 05, 2024

Brand new dashboard for SEO for Shopify • Yoast

2024-05-07T20:09:53+10:00May 7th, 2024|YOAST SEO|

Written by Beth Parker - Exciting news! Yoast SEO for Shopify’s latest update brings a brand new dashboard feature. Say hello to the Optimization overview – a pre-made priority list for your store’s SEO. Get a quick bird’s-eye view of your store’s performance and know exactly where to optimize first! We’ve also fine-tuned the sidebar menu for smoother navigation and [...]

6 05, 2024

How to get more value from site visitors with A/B testing • Yoast

2024-05-06T23:12:25+10:00May 6th, 2024|YOAST SEO|

Written by Nino van Tour - Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B testing is an important tool to maximize the value of your organic (and paid) traffic and grow your business. But do it [...]

30 04, 2024

Yoast SEO 22.6 brings more enhancements • Yoast

2024-04-30T17:40:42+10:00April 30th, 2024|YOAST SEO|

Written by Edwin Toonen - Yoast SEO 22.6 is out today! This release has many performance and quality-of-life fixes to improve your favorite SEO plugin. Plus, we’re asking you to update your PHP versions. Find out what’s new in this post! Performance enhancements We’ve upgraded the processing of user metadata in this release, leading to improved performance, especially in generating [...]

25 04, 2024

Surviving the March 2024 Google core update • Yoast

2024-04-25T23:14:27+10:00April 25th, 2024|YOAST SEO|

Written by Edwin Toonen - Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update differs from previous ones, as it targets low-quality, often AI-generated, content that’s cluttering search results. All of this affects the quality of information users [...]

24 04, 2024

5 tips on how to use TikTok for your business • Yoast

2024-04-24T23:42:12+10:00April 24th, 2024|YOAST SEO|

Written by Sabrina Joest - If you want to reach a younger audience, you need to look into TikTok. Almost half of TikTok’s user base is under 30 years old. So if that’s a market you want to target, you should consider creating a TikTok account and a TikTok strategy. In this post, we’ll give you 5 tips on how [...]

16 04, 2024

Improved Taxonomy Guidance in Yoast SEO 22.5 • Yoast

2024-04-16T17:50:04+10:00April 16th, 2024|YOAST SEO|

Written by Beth Parker - Continuing the theme of optimization and refinements, our Yoast SEO 22.5 release includes general maintenance updates across the plugin. We also improved guidance around best practices for taxonomies and a more effortless user experience overall.  Fine-tuning for taxonomy pages Taxonomy pages, including categories and tags, are crucial in structuring website content, especially for e-commerce platforms. [...]

9 04, 2024

how long should a post or page be? • Yoast

2024-04-09T22:18:15+10:00April 9th, 2024|YOAST SEO|

Written by Camille Cunningham - We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, [...]

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