The Moz Blog

Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around [...]

As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or [...]

Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find [...]

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones [...]

If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the [...]

With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are [...]

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally [...]

Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just [...]

Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie [...]

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + [...]

Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). [...]

If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across [...]

Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, [...]

Since Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely [...]

To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), [...]

We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see [...]

As digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have [...]

I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO [...]

Needless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the [...]

This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up [...]

Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US [...]

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number [...]

Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use [...]