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How to Resolve Duplicate Content
What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week's episode of Whiteboard Friday, [...]
10 Steps to Blend STAT Ranking Data with Site Performance Metrics
Too often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every [...]
Featured Snippets Drop to Historic Lows
On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): Here's a 60-day [...]
Google Posts: Conversion Factor — Not Ranking Factor
While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg [...]
The Potential Impact of Gen Z on SEO
Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing [...]
How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]
As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing [...]
The Strategic Value of Structured Data Implementation on SME Websites
Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to [...]
7 Emerging Technologies in SEO and Their Applications
SEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, [...]
How to Explain Domain Authority to a Non-SEO
Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s WBF host — Andy [...]
Presenting: The Essential Local SEO Strategy Guide
Untie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap! This guide is a labor of love that Moz has worked on [...]
5 Tips to Invigorate Boring SEO Reports with Storytelling
Add value to SEO reports with storytelling Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide [...]
Impactful SEO Audits for B2B
A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest [...]
How to Combine SEO and CRO for the Ultimate Lead Generation Strategy
If there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are [...]
How to Write an SEO-Focused Content Brief Your Writers Will Love
Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but [...]
The Definitive Guide to JavaScript SEO (2021 Edition)
The web is in a golden age of front-end development, and JavaScript and technical SEO are experiencing a renaissance. As a technical SEO specialist and web dev enthusiast at an [...]
Local SEO Tips for Electric Vehicle Charging Stations
Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify [...]
Using STAT to Identify Featured Snippet Opportunities
Winning the featured snippet for a target keyword means increased traffic to that page, and you can use STAT to achieve those wins. In this week's episode of Whiteboard Friday, Moz Learning [...]
5 Ways to Use Search as a Growth Channel for B2B in 2021
Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google.high competition on scarcely available keywords.And there’s evidence to support this — usually, where a seven-year-old B2C [...]
Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes
From the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to [...]
Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified
SEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video [...]
SEO Forecasting in Google Sheets
Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way [...]
The Anatomy of the Perfect Pitch Email
If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But [...]
Finding Keyword Opportunities Without Historical Data
At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest [...]
How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]
It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few [...]