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The Moz Blog

Moz BlogThe industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. Looking for the YouMoz Blog? View the Archive

1905, 2020

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

May 19th, 2020|Moz Blog|

As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll [...]

1405, 2020

Google’s May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It’s All Probably Crap

May 14th, 2020|Moz Blog|

On May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from [...]

405, 2020

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

May 4th, 2020|Moz Blog|

For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, [...]

1504, 2020

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

April 15th, 2020|Moz Blog|

Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured [...]