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2102, 2020

Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

February 21st, 2020|Moz|

You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In [...]

1402, 2020

How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

February 14th, 2020|Moz|

You've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how [...]

2701, 2020

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

January 27th, 2020|Moz|

I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This [...]

2101, 2020

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

January 21st, 2020|Moz|

In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single [...]

1501, 2020

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

January 15th, 2020|Moz|

Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 [...]

1401, 2020

How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

January 14th, 2020|Moz|

Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been [...]

901, 2020

Find Competitive Keywords, Ranking Distributions, & Common Questions: 3 Workflows for Smarter Keyword Research

January 9th, 2020|Moz|

What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the [...]