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SEO News & Views Hub » The Do’s & Don’ts from Industry Titans

2502, 2020

The CausalImpact of Google’s Double-Dipping Featured Snippet Update

February 25th, 2020|Search Engine Journal|Comments Off on The CausalImpact of Google’s Double-Dipping Featured Snippet Update

On January 22, Google announced it was no longer allowing instances of “double-dipping” in the SERPs, which had [...]

2502, 2020

Top three strategies to expand your audience across channels Search Engine Watch

February 25th, 2020|Search Engine Watch|Comments Off on Top three strategies to expand your audience across channels Search Engine Watch

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to [...]

2402, 2020

Google & Other Search Engines Found Indexing Links to Private WhatsApp Groups

February 24th, 2020|Search Engine Journal|Comments Off on Google & Other Search Engines Found Indexing Links to Private WhatsApp Groups

It has been discovered that search engines, including Google, are indexing invites to private groups on WhatsApp.A journalist [...]

2202, 2020

Snapchat’s New Ad Unit Prompts Users to Call or Text Businesses

February 22nd, 2020|Search Engine Journal|Comments Off on Snapchat’s New Ad Unit Prompts Users to Call or Text Businesses

Snapchat is launching a new ad unit that, rather than linking to a website, directs users toward calling [...]

2202, 2020

New Conversion Actions in Google Ads & This Week’s Digital Marketing News [PODCAST]

February 22nd, 2020|Search Engine Journal|Comments Off on New Conversion Actions in Google Ads & This Week’s Digital Marketing News [PODCAST]

On the latest episode of Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking presidential [...]

2202, 2020

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

February 22nd, 2020|Search Engine Land|Comments Off on Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” [...]

2102, 2020

How to Keep Your Business Going After a Loved One Kills Themselves

February 21st, 2020|Search Engine Journal|Comments Off on How to Keep Your Business Going After a Loved One Kills Themselves

I’ve lost two loved ones to suicide.For a solopreneur, keeping the business doors open after a loved one [...]

2102, 2020

Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

February 21st, 2020|Moz|Comments Off on Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

You don't want to try to rank for every one of your competitors' keywords. Like most things with [...]

2102, 2020

Google’s John Mueller Cautions Against Overuse of Multi-Language Content

February 21st, 2020|Search Engine Journal|Comments Off on Google’s John Mueller Cautions Against Overuse of Multi-Language Content

Google’s John Mueller advises against creating too many pages in multiple lanaguages, unless it’s absolutely necessary.This advice was [...]