Search Engine Journal Blog

It comes as no surprise that when sourcing products and services, B2B customers – like the rest of the world – find them online.In fact, 87% of B2B enterprises turn [...]

Enterprise SEO can seem slow, expensive, and burdened with process. This is particularly true in reporting, where workflows and deliverables can be extensively detailed and nuanced.Whether you deliver physical reports [...]

Google addresses the subject of robots.txt files and whether it’s a good SEO practice to keep them within a reasonable size.This topic is discussed by Google’s Search Advocate John Mueller [...]

Google published a new video about site migrations. John Mueller offered insights into how Google handles website migrations and how long they can take. The major takeaways are that site [...]

As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings.It appears that Google has replaced [...]

Are there upsides to the volatility inherent to SEO with all of its Google updates, changing consumer behaviors, and constantly evolving technology?And just how important are Core Web Vitals, anyway?I [...]

Google’s Search Advocate John Mueller explains how the search engine uses synonyms and whether there’s a human component to it.Mueller discusses this topic when addressing a question submitted to the [...]

Third-party cookies are on their way out, but the deep-data connection to your future audience isn’t gone for good.A blessing in disguise, the shift to first-party data allows you to [...]

Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages.This report can help you prepare for the launch of the page [...]

When Google announces a broad core algorithm update, many SEO professionals find themselves asking what exactly changed (besides their rankings).Google’s acknowledgment of core updates is always vague and doesn’t provide [...]

Instagram Reels allows you to create and share TikTok-like videos of up to 60-seconds in length.Unlike Instagram Stories, Reels are featured permanently on your Instagram profile and don’t disappear after [...]

Not finding much value in KPIs and metrics? Skipping measurements because they take too much time?What if you could make smarter decisions and identify issues before they harm your business?The [...]

DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine’s year-over-year growth is slowing down.In an announcement on Twitter, DuckDuckGo highlights the fact it hit 100 billion [...]

In local SEO, a citation is a mention of key business information – your name, address, and phone number (NAP) – anywhere else on the web.Local citations might appear in [...]

Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices.This topic is discussed during the latest episode of [...]

Sometime in December, SEO experts started noticing that Google was low-key testing out a new feature inside its search box.It’s an expanded version of the box that we’re calling the [...]

Internal and external links have a significant role to play in guiding website visitors to the answers they seek about your products and services.Each link should lead your audience to [...]

One component of a successful digital marketing strategy is your social media presence.If you need numbers to prove the value of social media marketing, you’ve come to the right place. [...]

IndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via [...]

Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines.IndexNow launched in October 2021 as solution to help websites get their [...]

Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning.Successful SEO copywriters consider what users want, and how search engines actually [...]

Maybe you’ve heard of Cloudflare in your SEO wanderings. But even among those familiar with the name, many don’t know know how it really works.Some think that the platform is [...]

Considering a career in SEO?The sheer volume of information out there can be intimidating when you’re just getting started in SEO.We asked industry experts to share their advice for those [...]

As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing customer base that’s already [...]