Search Engine Journal Blog

Written by Brooke Osmundson - It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying [...]

Written by Bibi Raven - I know, my poor link builder n00bs. It’s brutal out there. But I got you! I’m Bibi the Link Builder and I’ve been building backlinks [...]

Written by Lisa Raehsler - PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After [...]

Written by Roger Montti - Microsoft announced a new conversational question answering model that outperforms other methods, answering questions faster and accurately while using significantly less resources. What is proposed [...]

Written by Kristi Hines - Find out what next steps website owners should take now the Google Search August 2023 core update is complete. Google has fully rolled out its [...]

Written by Roger Montti - Google’s John Mueller offered advice about the use of Google Sites for SEO, downplaying the usefulness of Google Sites for SEO. Google Sites Google Sites [...]

Written by Kristi Hines - Instagram, the popular photo-sharing platform, has taken another step in augmenting its services ecosystem by adding keyword search to the Threads app. Adam Mosseri, the [...]

Written by Roger Montti - Google announced a new way to run JavaScript that improves webpage responsiveness, helping publishers who use it to beat their competitors performance in a new [...]

Written by Roger Montti - WordPress.com announced a one hundred year domain registration that comes with managed hosting and 24/7 customer service and other features for one price. WordPress 100-Year [...]

Written by Adriana Stein - Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language [...]

Written by Roger Montti - Google’s John Mueller answered a question in Reddit about whether it’s okay to no-index a webpage in order to keep it from being shown in [...]

Written by Matt G. Southern - Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies [...]

Written by Kristi Hines - Instagram announced music for carousel posts, collabs, and a sticker that invites followers to submit user-generated content. The series of new features provides users with [...]

Written by Alex Valencia - There’s no doubt that ChatGPT has emerged as a powerful, ground-breaking tool for marketers and business owners around the world. In fact, ChatGPT has been [...]

Written by Matt G. Southern - Google has introduced a new capability for Google Analytics 4 (GA4), allowing you to apply additional filter types to reports. Now, you can customize [...]

Written by Adam Heitzman - We all know that strategic keyword targeting is central to successful SEO and paid search campaigns. The more your site appears in search results for [...]

Written by Dan Taylor - As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the [...]

Written by Shelley Walsh - Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users. That’s a lot of targeted [...]

Written by Matt G. Southern - Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). In total, 30 new dimensions and metrics related to ecommerce [...]

Written by Brian Harnish - This guide is meant to be your ultimate resource to do anything your SEO-inclined heart and mind might desire using SEO audit tools. Each tool [...]

Written by Loren Baker - Embracing the Future of Social Media Marketing How do you prepare your social and marketing team for AI? There are a ton of AI tools [...]

Written by Matt G. Southern - Google has announced a significant expansion of Bard, its conversational AI system. Bard is now available in more countries and supports additional languages. The [...]

Written by Kristi Hines - Threads, an Instagram app for text-based messaging, launched this week and has seen a meteoric rise in number of signups within the first 48 hours. [...]

Written by Andy Betts - ChatGPT can be a powerful creative tool when employed in the right way. Case in point: I asked ChatGPT to write an introduction for this [...]