Search Engine Journal Blog

What if there is a way you could generate more organic traffic to your website without having to improve your rankings?Is it building more links?No.Is it creating more content?No.It’s organic [...]

The United States Federal Trade Commission (FTC) reported that their documented consumer scam complaints related to social media are rising at unprecedented levels. Consumers have lost $117 million dollars in [...]

WordPress Gutenberg 9.2 is here and it comes with a security fix and many improvements, bringing Gutenberg closer to being a fully developed way of creating web pages.Security FixThis security [...]

For industry veterans, 2020 has been an “annus horribilis.”Instead of sharing strategic insights with clients in face-to-face meetings and tactical advice with attendees at industry conferences, we’ve been limited to [...]

Google Trends can provide a wealth of insights that can help guide keyword and content strategies.In this article, you will learn a few ways to use Google Trends to help [...]

Imagine this.You’re zipping through the same-old generic SERP results, and you see something like this.The inner child in you claps their hands.Cute! Emojis.This post could be a fun read.So, you [...]

Google’s public Search Liaison, Danny Sullivan, shares more detail about an upcoming change that will improve 7% of global queries.Soon, Google will be able to identify individual passages of a [...]

Google responds to allegations from the United States Department of Justice that it’s maintaining an illegal monopoly over search and search advertising.A lawsuit was filed in a federal court in [...]

It’s no secret that search engine marketing provides one of the best returns on investment in all of marketing.In most verticals, ranking or bidding on the right keyword can be [...]

It’s all fun and games when your PPC account is running smoothly.Campaigns are crushing their lead goal, at an efficient cost per lead nonetheless!Then out of nowhere, you hear the [...]

This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own.The pandemic has caused uncertainty and lockdowns that have created ongoing hardship for small and medium-sized [...]

Microsoft is launching a Bing search app for Xbox One, which offers some unique hardware integrations for gamers.With the Microsoft Bing app, Xbox users can search the web, discover trending [...]

With the relaunch of Site Explorer, Bing Webmaster Tools is gaining a new experience not offered by Google Search Console.If you’ve ever found yourself asking: “why use Bing Webmaster Tools [...]

You put so much work into making your WordPress website, it’d be a shame if one little thing could be its entire undoing.What’s that thing?Speed.If your website takes longer to [...]

The more things change, the more they stay the same.For decades, marketers have been trying to achieve the “holy grail” or marketing perfection: reaching the right person, with the right [...]

Google reveals what are the most popular Halloween costumes this year, according to trending search data in the United States.Google’s data can be useful to marketers who work in related [...]

Yahoo Groups is completing the final stage of shutting down on December 15, 2020, at which time it will be fully removed from the web.The process of shutting down Yahoo [...]

The real estate industry is highly competitive, especially in major cities.From the solopreneur trying to make ends meet to the massive national conglomerates, everyone is out to do whatever they [...]

WordPress announced a new feature for publishing blog posts to Twitter in the form of a tweetstorm. The publishing community initially welcomed the announcement. The initial positive reaction took a [...]

The demands on SEO are growing every daySo are the opportunities in SEO.Not only is the SEO discipline expanding, so is the size of the market, which is predicted to [...]

Hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld are breaking down the biggest digital marketing news stories of the week.Plus, will our real listeners please stand up?New podcast analytics [...]

Peter Drucker once said, “If you can’t measure it, you can’t improve it.”Without data, it is impossible to show what effect your SEO strategies are having.Tracking performance and progress makes [...]

You’ve seen it a ton of times.Keywords targeting a specific city.“Plumber in Austin.”“Flower shop in Newark.”“Best pizza in Rockford.”Which gets you thinking: If you can rank for a keyword that [...]

Anchor text is a heavily debated topic among SEO professionals.“Exact matches are the best!”“Don’t ever get an exact match, unless you enjoy Google penalties!”“Natural all the way.”Sadly, none of these [...]