Google has updated it’s travel portal to include pandemic relevant information. Now Google’s travel portal is showing Travel Trends that reveal additional information about flights and hotels, changing  how decision [...]

Google gives a beginner-friendly explanation of how it improves search results in a new video published to the company’s YouTube channel.How does Google improve Search? In this video, a look [...]

Google is letting businesses make edits to their GMB listings while they’re being viewed in Google Maps and search results.This change will allow businesses to quickly update their information without [...]

Google’s Martin Splitt, and Rachel Costello of Builtvisibile, discuss common questions about canonicalization in the latest episode of SEO Mythbusting.Some of the busted myths include whether canonicalization is a signal [...]

The COVID-19 pandemic has created a deep sense of uncertainty across all sectors of society.This has directly affected marketers, who need to stay on top of the latest trends affecting [...]

Shopify now has a new app that displays a site’s Google Web Vitals score. Improving the scores may help a site perform better. In 2021 the Web Vitals scores will [...]

LinkedIn is selling SlideShare to Scribd – a digital library leader for books, audiobooks, and other professional works.“Today, we’re announcing that digital library leader Scribd has acquired LinkedIn’s SlideShare.Scribd’s mission [...]

A decidedly small percentage of websites are able to pass a Core Web Vitals assessment within PageSpeed Insights, according to a new study.Screaming Frog analyzed 2,500 keywords and 20,000 URLs [...]

Facebook has been busy this year with election season barreling its way towards us here in the US. They have faced criticism over everything from the handling of politicians to [...]

Being ineffective at any job is a bad thing.Being an ineffective SEO professional is an especially bad thing.Why?Because our work can make or break a client.We’re capable of getting a [...]

In a limited launch, Google is testing virtual business cards in search results that show up when a person’s name is searched for.Now rolling out in India, Google’s new ‘people [...]

A study commissioned by DuckDuckGo finds Google will lose mobile market share when Android’s search preference menus start rolling out to users.A search preference menu will prompt users to select [...]

Today’s Ask an SEO question is a fun one that’s sure to start lots of controversy, so I’m asking our editors if they can do something we rarely do: enable [...]

One of the most crucial parts of pay-per-click advertising is how you determine what to pay per click.In this installment of Ask Me Anything About PPC, we’ll tackle this question from [...]

Google’s search algorithm suffered an unprecedented glitch that affected search results. Many in the search community believed it was an update. It was not an update.Google’s John Mueller tweeted:“I don’t [...]

If the marketer isn’t aware that they’ve been the victim of click fraud, then they could end up making marketing decisions based on bad data.Finally, if click fraud becomes too [...]

Site owners can now use Google’s Rich Results Test tool to validate their ‘article’ structured data markup.We are happy to announce support for Article structured data in the Rich Results [...]

Google is holding a virtual conference later this month for the first time in the company’s history. Registrations are open now until August 19th.🥁 We’re excited to announce the first [...]

Google Ads can be overwhelming in its scope.It’s a versatile and competitive medium, and the wealth of tools can create two situations:It feels like too much to learn, so new [...]

Google’s Danny Sullivan Tweeted an explanation of why it appeared that Google favored  images of African American doctors for search queries that were explicitly about Caucasian doctors.On first glance it [...]

YouTube published a new set of insights with information about the most popular video topics since the pandemic started.From sourdough to self-care, trending topics reveal that people turned to YouTube [...]

On top of the exhaustive amount of content research you need to conduct, you also have to spend hours – if not days – into developing and polishing the content [...]

Part of being a great content marketer is keeping an eye on what other content marketers are doing – to predict the future one starts with what has gone before.I’m [...]

Are you guilty of producing and publishing content simply for the sake of doing so?Maybe you were once told that a surefire way to increase your presence on the SERPs [...]