Search Engine Journal Blog

Want to use one of the world’s favorite photo-based social media apps to its fullest advantage?You should. Instagram can be crucial for any business’s marketing plan.And if you want to [...]

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll [...]

Many things have changed since 2010 when SEO was more concerned with getting as many backlinks as you could and including as many keywords as possible.In 2021, the focus has [...]

Google’s John Mueller answered the question about how to rank product pages. The person asking the question was building content which ranked but those pages had no effect on the [...]

Why Intent & Design Is Important in Digital PROur host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and [...]

There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, [...]

The new pro-consumer privacy measures Apple implemented with the launch of iOS 14 brought major changes to the digital marketing world.The Facebook iOS 14 update also shook up the paid [...]

In previous articles, we’ve learned why SEO must be a consideration for early-stage startups, as well as SEO strategies to help you be competitive in the SERPs early on.Now, we’ll [...]

TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more.Over the past year, the number of people broadcasting [...]

Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links.Now, Pinterest users can turn idea pins into [...]

This topic is covered in the latest installment of the Ask Googlebot series on YouTube.In the video, Google’s John Mueller addresses the following question:“What makes user feedback eligible enough for [...]

Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever.As [...]

Today’s Ask an SEO question comes from Anastasia in London, who asks:“How do you demote/remove an organic sitelink to a particular page without a demoting tool in GSC?”Anastasia, this question [...]

The Big PictureThe purpose of an SEO campaign is to make a website’s strategic pages rank high on Google for relevant searches.Google’s complex algorithm considers a whole slew of factors [...]

Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam.The update begins rolling out today and will take at least [...]

You probably aren’t writing a new piece of content just for fun.You have a purpose and a reason that you’re taking the time to create a new piece of content. [...]

In our remote-first “new normal,” business owners and marketers alike are looking for answers to key questions:What marketing channels are providing the greatest ROI right now?Where should we focus our [...]

In a Google SEO Office-hours hangout, John Mueller explained the reasons why a website would lose all the FAQ rich results snippets.What are Rich Results?Google’s search results were traditionally ten [...]

Google News Showcase launched in late 2020 and gives publishers who sign up for the licensing program a new way to share their editorial voice and expertise.And the best part?The [...]

The transition to remote work means people will be relying on mobile offices much more heavily than we have in the past.Social media marketers need to have all the necessary [...]

Google published an Advanced SEO Help page about using Google search operators to debug a website.Google search operator search results are not tied to Google’s regular ranking algorithm and the [...]

An outage at Akamai turned the lights off at the websites of many of the world’s biggest and most important sites Thursday morning, rendering them completely unreachable.There were no messages [...]

Google is expanding the ‘About This Result’ panel with information about what factors went into ranking a page in search results.Starting today, when viewing an About This Result panel, searchers [...]

After making deal pages free for all ecommerce stores, Google offers six best practices to optimize the pages for search results.In case you missed it, Google announced yesterday that deal [...]