Search Engine Journal Blog
Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. Search Engine Journal site.
How to Do a Content Gap Analysis for SEO
One of the most common questions I get regarding content marketing is “How do I know what to write about?”Looking to SEO keyword research is one way to determine which [...]
Does Google Set Limits to Search Traffic?
Google’s John Mueller answered a question about throttling traffic to sites displayed in Google Discover. Many publishers have over the years suspected that Google puts a limit on how much [...]
LinkedIn Users Can Now Control Who Sees Their Posts
LinkedIn is giving users the ability to control who can see and comment on individual posts, allowing content to be shared with select audiences.In addition, changes are coming which will [...]
Google Introduces Price Drop Rich Result
Google has updated it’s Product Structured Data page to add a new form of rich results called the Price Drop Appearance. The price drop appearance will display price drop information [...]
YouTube Counts Views For Shorts Like Regular Videos
YouTube provides insight into how views for its new Shorts video format are counted, and explains whether it impacts channel metrics like average view time.YouTube Shorts launched in September 2020 [...]
Will Australia have to live without Google?
Many were, let’s say, displeased with Google when they admitted to blocking most Australian news websites from the SERPs last week.However, the country may face even more heartbreak as the [...]
New Data Examines The Impact Of Turning Off Facebook Ads [Podcast]
On this week’s episode of Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Jess Budde break down the biggest digital marketing news of the week.If you are unable to listen [...]
Google Redesigns Mobile Search Results
Google is updating the design of mobile search results with a modern experience that makes it easier for people to find what they’re looking for.With the redesigned version of mobile [...]
In 2021 We Optimize Them
Let’s face it, New Year’s resolutions are kind of B.S.Especially this year.It feels like just leaving the house would be a great New Year’s accomplishment these days, right?The first of [...]
Facebook Updates Account Quality In the Midst of It’s Own Failures
It’s been a busy week for the Facebook Ads platform.The delayed date (originally intended for September) of the Apple iOS14 roll-out hit, causing all kind of trouble for media buyers.In [...]
What 2020’s Best Social Media Campaigns Teach Us for 2021
Question.If you wanted to grow strawberries in your backyard, what would you do?Reinvent the wheel and create new, never-before-seen methods for growing healthy strawberry plants.Learn from successful gardening experts who’ve [...]
High-Quality Links vs. Low-Quality Links: What’s the Difference?
We spend a lot of time as SEO professionals going after links.They are often seen as the most powerful way to rank a site.But not every link is created equal.Over [...]
Binge on SEO, PPC, Content & More
The learning does not stop at the live event!With the SEJ eSummit On-Demand Pass, you get 24/7 online access to more than 40 SEJ eSummit session recordings and slides from [...]
Google Clarifies Pause of Job Training Feature in Search
An update to a developer page for Job Training structured data indicates that this part will not appear as a special feature in search results as part of the Job [...]
Not Happy With Your YouTube URL? Here’s How You Can Change It
YouTube offers channels the ability to set a custom URL once they’ve reached a moderate set of eligibility requirements.If you’ve had your channel for a while, chances are it qualifies [...]
A Technical SEO Guide to Lighthouse Performance Metrics
Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask.Either is an excellent option. Welcome!For [...]
Amplify Brand First, Build Links Second
Even after all these years, the practice of guest posting has many scratching their heads.Talk to 10 digital marketing agencies and you’ll likely hear 10 different opinions about it.Some are [...]
Google Uses Faster Storage For High Demand Pages
Google’s Gary Illyes reveals the search index uses a tiered system where the most popular content is indexed on faster, more expensive storage.This topic is discussed in the latest episode [...]
9 Factors to Consider in Hiring a Search Agency
Hiring a search agency is a complicated decision and a major commitment.Alongside the maturity of search marketing as an industry, we are seeing a lot of commoditization between agencies and [...]
Are Super Bowl Ads Worth the Money or is YouTube an Alternative?
I remember when watching the Super Bowl ads became my primary reason to tune into the “Big Game.”It was January 22, 1984. I was watching Super Bowl XVIII with my [...]
5 Secrets to Getting the Most Out of Agencies [Webinar]
Are you currently working with an agency or planning to hire one soon?Then join our next sponsored Search Engine Journal webinar on Wednesday, January 27 at 2 p.m. ET.Paxton Gray, [...]
Gmail Ads Absorbing Into Discovery Campaigns
Advertisers who are fans of Google’s Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July.This morning, Google issued the following [...]
Why Was My Google My Business Listing Suspended?
Many local businesses rely on their Google My Business (GMB) listing as a major online marketing tool.In fact, for a large group of small businesses, a GMB profile is their [...]
Search Engine Marketing Works Better With Branding
Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it.SEM and branding are just better together. Here’s why.Many moons [...]