Upswing 2.0: A Tale of Business Courage & ReinventionAs we were searching for ways to support agencies navigate uncertainty, Upswing, an established agency with a 1.2 million EUR turnover, was [...]

Often I find myself focusing on specific strategies to perform specific functions.How do I write compelling copy to rank on voice search?What structured data produces easy wins?Things like that.These important questions [...]

Google’s John Mueller recently advised an SEO not to manually create a sitemap for a large website, and offered more appropriate solutions.This exchange occurred in a Reddit thread on the [...]

There is an interesting twist in how we think about indexing – and that is rendering.When we think about ranking pages we generally think about indexing. This is to say, [...]

Finding yourself without a choice and having to work from home?If you aren’t fully accustomed to working from home, it might seem like a vacation at first.The kids at home, [...]

Google is again supporting the Google Translate website translator tool in an effort help people get the information they need amid the COVID-19 pandemic.Google had previously withdrawn support for this [...]

Google Maps is launching a new accessibility feature that lets users find wheelchair accessible places with the push of a button.“Accessible Places” is a feature that can be turned on [...]

On this week's episode of Marketing O'Clock, Facebook Shops make their way to a business page near you, Twitter allows users to limit replies, and more.Jess Budde, Greg Finn, and [...]

There is a product or service out there for everyone.But, some can be so specific that their target market is an eighth of the size of a major consumer industry.While [...]

February 2013 was the year “content marketing” started picking up real steam.  It got so popular that businesses grew curious and started searching Google for any information they could get [...]

When I got the email from Angel of Search Engine Journal reminding me to write this column, I felt dread.I knew I wanted to write a Friday Focus column as [...]

I saw a discussion on Facebook about manipulating website linking patterns to focus PageRank to important pages. The idea was that linking to “useless” pages is a waste of PageRank [...]

Twitter is officially testing a new feature that allows users to prohibit entire groups of people from replying to individual tweets.Unlike some test features that are rolled out unannounced, Twitter [...]

Google is launching a new podcast which promises to live up to its name of “Search Off the Record.”Google’s John Mueller, Martin Splitt, and Gary Illyes are teaming up to [...]

The demand for SEO is trending to an all-time high, with more than 1.5 million searches in the month of April.Marketers are searching for the most affordable and cost-effective ways [...]

Your About Us page is one of the most important pages on your website.An About Us page is your chance to tell the world:Who you are.What matters to you.What you [...]

Facebook is getting into the mid-roll ads game with a confirmed beta test of the ad placement.This comes on the heels of confirming testing ads in live streams, making many [...]

Facebook is expanding its e-commerce capabilities by making it possible for businesses to sell products directly on their Facebook and Instagram page.“As many businesses are creating and strengthening their digital [...]

SEMrush studied 830 backlink profiles of websites hit by link penalties. What they discovered are insights that may influence how you think about link building.Not a Ranking Correlation StudyRanking correlation [...]

Google has begun rolling out a long-awaited dark mode update for its flagship Google Search apps on iOS and Android.The update is starting to roll out as of today, and [...]

Google’s John Mueller recently explained, when it comes to rankings, there’s no difference between user generated content and main content.As part of the Ask Google Webmasters video series on YouTube, [...]

When I first started in SEO, there was pretty much only one major tool dedicated to SEO on the market.WebPosition Gold was the standard for SEO professionals of the time.With [...]

1. Adapt to Customers’ Lockdown Behavior & Assume It’s Here to StayPeople split into two big categories during the crisis:Those who stay at home.Essential workers who put themselves in danger.Just [...]

The best SEO conferences are great for learning the latest SEO strategies, trends, tips, and tools.Conferences are also the perfect opportunity to expand your list of professional contacts in the [...]