Search Engine Journal Blog

Written by Alexander Kesler - The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals. Therefore, it is a critical copywriting component and essential in [...]

Written by Kaitie Frank - Many online businesses ignore keywords with zero search volume because they think no one is searching for that term. While it may be true that [...]

Written by Amy Hebdon - If you’ve been working with Google Ads/AdWords for a while, you know that it’s great for targeting intent. By serving ads against keyword searches, you [...]

Written by Corey Morris - In a world where many people offer services like SEO and Google Ads management, it is important to stand out and be as educated as [...]

Written by Amanda Zantal-Wiener - When it comes to SEO, are the teams within your organization effectively communicating? Or do they seem to be working on their own island? How [...]

Written by Matt G. Southern - Google’s search snippets look slightly different when you put quotes around your queries. Learn more about what’s changing in today’s announcement. “We’re making quoted [...]

Written by Matt G. Southern - A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for [...]

Written by Adam Riemer - Today’s “Ask An SEO” question comes from Bhaumik from Mumbai, who asks: “I have a question about automatically generated URLs. My firm had previously used [...]

Written by Roger Montti - There are many best practices for SEO, including those provided by Google. Here are 17 tips that can help one develop a better search presence. [...]

Written by Roger Montti - It’s not necessary to know how to code to be a good SEO. Coding skills are not a prerequisite for SEO competency, but additional skills [...]

Written by Jeff Riddall - For most organizations, implementing an effective SEO (search engine optimization) strategy involves collecting and analyzing significant amounts of keywords, content, analytics, and competitive data from [...]

Written by Brian Frederick - Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a [...]

Written by Matt G. Southern - YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. Here’s a recap of all announcements [...]

Written by Matt G. Southern - LinkedIn is testing a different take on a Discover feed — a new mobile app section with content curated by humans rather than algorithms. [...]

Written by Loren Baker - There’s a reason why WordPress is so popular: it’s relatively easy to use, offers a lot of functionality, and gives you many customization options. And [...]

Written by Rio SEO - This post was sponsored by Rio SEO. The opinions expressed in this article are the sponsor’s own. Customer experience (CX) is more than just a [...]

Written by Matt G. Southern - Google is testing more local service ads per set of search results, with three ads on a page instead of two. Ginny Marvin, Google’s [...]

Written by Roger Montti - The United States government’s National Vulnerability Database published a notification of a vulnerability discovered in the official WordPress Gutenberg plugin. But according to the person [...]

Written by Ludwig Makhyan - Measuring success in website performance is a tricky task for small business owners. It can be easy to apply the same approach that works when [...]

Written by Alex Valencia - Local businesses are often the most interesting SEO clients to work with due to the creativity and strategy it takes to appeal to a local [...]

Written by Miranda Miller - Can spending less time on the clock actually make your team more productive? Joe O’Connor thinks so. He’s the CEO of 4DayWeek.com, a company aiming [...]

Written by Brooke Osmundson - Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should [...]

Written by Matt G. Southern - Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. This [...]

Written by Matt G. Southern - YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form [...]