Search Engine Journal Blog

Written by Dan Taylor - Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and [...]

Written by Wilson Lau - The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch [...]

Written by Loren Baker - When it comes to content marketing, finding writers and producing content is easy. But creating quality content that hits your business KPIs? Well, that’s something [...]

Written by Matt G. Southern - YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes. Community [...]

Written by Loren Baker - Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? [...]

Written by Roger Montti - Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing. SEO best practices are [...]

Written by Matt Bertram - Competitor analysis is often the first place new businesses turn for market and keyword research. However, many new businesses struggle to gain much value from [...]

Written by Matt G. Southern - A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. Aimed at advertisers, the audience [...]

Written by Matt G. Southern - A new guide to Google’s ranking systems will keep you informed about which systems Google uses to rank search results and which ones are [...]

Written by Adam Heitzman - Client relationship building is a large part of your long-term business growth. Your partnerships reflect your brand and your services, which is why you need [...]

Written by Navah Hopkins - Nothing is more frustrating than having your best terms hijacked by competitors. The holiday season is especially prone to this, as brands scramble to own [...]

Written by Bea Canuel - No matter how the digital space has evolved substantially over the last decade, one thing remains the same – a chief marketing officer wears different [...]

Written by Roger Montti - Mass exodus of workers Thursday evening made it clear for many that Twitter was on the edge of disappearing, inspiring many to say goodbye as [...]

Written by Ingrid Adames - A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is [...]

Written by Jacob Styler - What is bulk content creation? I like to think that bulk content creation will be the new term used by many social media marketers, so [...]

Written by Heather Campbell - Are you struggling to keep up with the evolving digital marketing landscape? That’s where marketing technology – or MarTech – comes in. The right MarTech [...]

Written by Matt G. Southern - Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. [...]

Written by Shannon Phelps - When planning your agency’s SEO strategy, context is everything. That’s why if you’re looking to outperform your competition in 2023, it’s essential to be armed [...]

Written by Shannon Phelps - The future looks bright for in-house SEO professionals, despite coming out of a long period of uncertainty with frequent algorithm changes and layoffs. Recent trends [...]

Written by Roger Montti - Wix is announcing new SEO settings that provide 100% control of critical technical SEO data at the page level in one place. This update gives [...]

Written by Jessica Foster - How do you get more traffic to your blog or website? There are plenty of ways to increase web traffic, but some methods are better [...]

Written by Brian Frederick - Social media is a ubiquitous part of the modern digital experience. Even those holdouts who insist they don’t need a Facebook, TikTok, or Twitter account [...]

Written by Atul Jindal - More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of [...]

Written by Roger Montti - Security researcher and reverse engineering blogger Jane Manchun Wong discovered evidence that Twitter may be bringing end to end encryption to Twitter, plus two more [...]