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Search Engine Land

News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM). Search Engine Land site.

2702, 2020

The 5 best digital marketing courses for your digital success this year

February 27th, 2020|Search Engine Land|

Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a [...]

2602, 2020

Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

February 26th, 2020|Search Engine Land|

When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers devote the majority of their [...]

2202, 2020

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

February 22nd, 2020|Search Engine Land|

Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are [...]

2102, 2020

Google adds new image license metadata for licensable image label

February 21st, 2020|Search Engine Land|

Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search results. The CEPIC, the European [...]

2102, 2020

A quick guide to understanding Google’s quality rater guidelines

February 21st, 2020|Search Engine Land|

“You can view the rater guidelines as where we want the search algorithm to go,” Ben Gomes, head of search for Google, once explained to CNBC. Gomes’ statement highlights the [...]

2102, 2020

How digital commerce marketing is reshaping search, marketplaces and social

February 21st, 2020|Search Engine Land|

SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during her keynote [...]

2102, 2020

E-commerce category pages outperform product detail pages in SERPs

February 21st, 2020|Search Engine Land|

E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday.  Across nearly [...]

1902, 2020

Vast majority of Amazon advertisers plan to spend more on ads again this year

February 19th, 2020|Search Engine Land|

SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a Marketing Land survey of digital [...]

1902, 2020

Soapbox: SEO community must temper responses when idea-sharing to avoid shaming

February 19th, 2020|Search Engine Land|

What we may not realize starting out in our search marketing career is that the path we choose can quickly become our identity – and with it, shape our mindset. [...]

1802, 2020

Google Ads offers more granular conversion actions for leads and sales

February 18th, 2020|Search Engine Land|

Google is testing more granular options for tracking website conversion actions in Google Ads. The new options were spotted by Yatin Mulay of Zen Online Marketing. It’s not clear how [...]

1702, 2020

Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement

February 17th, 2020|Search Engine Land|

“We strongly recommend that any user who can edit campaigns should be certified,” Google. There is a lot about the coming changes to the Google Partners program eligibility requirements that [...]

1402, 2020

Microsoft Office hits pause on forcing Bing search in Chrome, Firefox

February 14th, 2020|Search Engine Land|

Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search, [...]