Search Engine Watch Blog

Written by Ann Smarty - 30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent [...]

Written by Jack Bird - 30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only [...]

Written by Jonas Sickler - Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. [...]

Written by Ann Smarty - 30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is [...]

Written by Daniel Tannenbaum | Sponsored - When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm [...]

Written by Joe Dawson - 30-second summary: Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM [...]

Written by Ann Smarty - 30-second summary: Social media platforms allow anyone to publicly call out people and brands when they did or said something offensive or abusive Cancel culture [...]

Written by Elizabeth Matsangou - Even though consumers enjoy having the world at their fingertips, they have become all too aware of how much their personal data is abused. According [...]

Written by Kris Jones - 30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those [...]

Written by Daniel Tannenbaum | Sponsored - The payday loans algorithm continues to challenge search engine optimization (SEO) practitioners across the world, notably in the US and UK – the [...]

Written by Ann Smarty - Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B [...]

Written by Atul Jindal 30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, [...]

Written by Joe Dawson 30-second summary: Would you turn down an opportunity to acquire new customers without breaking the bank? Google Discover currently supports 800M users in exploration and is [...]

Written by Anthony DiMoro 30-second summary: SEO is vastly underutilized in the content creation industry How can internet marketing lead to success in Esports and gaming? Anthony DiMoro discusses the [...]

Written by Matt Mierzejewski 30-second summary: Automation is a hot topic within digital marketing, and Google has more options than ever before for search practitioners to utilize However, there’s still [...]

Written by Ann Smarty 30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, [...]

Here are the top 25 blogging SEO tips to help all blog posts compete for a first page Google ranking. 1. Cut the time to write a post in half [...]

30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though [...]

30-second summary: With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions One factor that still remains constant is the value Google places [...]

30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone [...]

30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic and earn money from Adsense and affiliates The standard advice is to stick to one keyword [...]

30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social But how will third-party cookie deprecation and new [...]

30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches [...]

30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the [...]