Search Engine Watch Blog

The death of SEO is a topic that’s been batted around for years but is 2020 the year SEO, an industry with a history dating back more than 25 years, [...]

Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising [...]

Average position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at [...]

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising [...]

Virtual private network (VPN) is a technology that stretches a private network across a public network. It helps you build a secure connection to another network over the World Wide [...]

Google’s “People also ask” boxes are widely discussed within the SEO industry as they take a lot of SERP real estate while providing little to no organic visibility to the [...]

Two of the biggest continuum any business faces are how to rank high and how to maintain the ranking. Incidentally for both, you are indirectly dependent on search engines and [...]

The start of international expansion is an incredible milestone for any business, and gearing up to take your venture around the world will be one of the most exciting moments [...]

Let’s say you’re looking for a new toaster. You will probably use a search engine, of which Google is the most prominent. But many of those product searches on Google [...]

Google hasn’t been merely a search engine for some time. These days it has grown into a massive space on the web where businesses and potential customers can meet. In [...]

As that last page of the calendar flips over, we’re always reminded to look back, refocus, and prepare for the year ahead. Take yourself back for a moment to the [...]

One can easily translate sign reputation management to income management. Your public image directly affects sales, career and financial well-being in any field – whether searching for an investor, overcoming [...]

TikTok, it’s the social media platform that’s taking the world by storm. Gen Z is all over it, and even millennials are joining in on the fun. Can brands be [...]

When you create a website, the goal is to share your products, services, or information with as many people as possible. And to do that, you need people to visit [...]

A survey of SEO specialists published at Best SEO Companies has revealed some interesting analysis on the state of the SEO industry and gives insights about the future of search [...]

I think you’ll agree with us when we say, “It’s really hard to get conversions from social media channels.” Hours of creation and curation later, all we get are a [...]

Even though marketing has changed quite a bit over the past decade as new channels and strategies have opened up, there is one method that remains just as effective as [...]

A few years ago, I hosted a podcast called ‘Ask Amanda About Marketing’. It ran for 30 episodes before going on a hiatus for over a year. Now, I’m relaunching [...]

Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new [...]

Google Analytics is a powerful tool that’s unprecedented in its ability to measure your website’s performance. The data it gathers is invaluable to you as a marketer. They can give [...]

International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is [...]

Let’s admit it, all of us are trying our best to please search engines (SE) and cracking Google’s algorithm. After all, who doesn’t want some extra visibility and revenue? Naturally, [...]

Between 2010-2015 the SEO industry went from being seen as a shady backroom box of tricks to a leading and essential marketing channel, driven by data, trends and user behavior [...]

The internet has transformed the way we view and experience the world. Nowadays, we use it for virtually everything, from making a phone call to paying off our credit card [...]