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Search Engine Watch2020-04-27T16:02:23+10:00

Search Engine Watch Blog

Search Engine WatchSearch Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.

2305, 2020

How Twitter is contributing to support masses during the Coronavirus outbreak

May 23rd, 2020|Search Engine Watch Blog|

30-second summary: When it’s about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a look at what Twitter [...]

1905, 2020

Five ways to get more product exposure with high powered influencers

May 19th, 2020|Search Engine Watch Blog|

30-second summary: With marketers and brands alike losing trust in traditional advertising, alternative promotional channels need to be used and the numbers stack up in favour of influencer marketing as [...]

1505, 2020

How search giants are helping spread COVID-19 awareness

May 15th, 2020|Search Engine Watch Blog|

30-second summary: Misinformation can be even more harmful that the danger itself, Michael McManus highlights the initiatives search and social giants have and are promoting COVID-19 awareness. Google has made [...]

1405, 2020

How influencer marketing can survive the oncoming recession

May 14th, 2020|Search Engine Watch Blog|

30-second summary: The marketing and advertising industry is bracing itself for a slowdown, with analysts steadily adjusting ad spending forecasts. Marketers will keep a close watch to determine what drives [...]

1205, 2020

How to increase online sales in three easy steps through PPC ads

May 12th, 2020|Search Engine Watch Blog|

30-second summary: Coronavirus and related quarantine measures led to an increase in online sales, the amount of video content consumed, and the time people spend on the internet in general. [...]

605, 2020

How to improve your digital marketing with competitor analysis

May 6th, 2020|Search Engine Watch Blog|

30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy [...]

505, 2020

Why these three content types are winning quarantine season

May 5th, 2020|Search Engine Watch Blog|

30-second summary: In-home media consumption during the quarantine of March 2020, worldwide, shows that 35% are reading more books/listening to more audiobooks, and 44% are spending more time on social [...]

405, 2020

How writers can optimize content for a variety of search engines

May 4th, 2020|Search Engine Watch Blog|

30-second summary: If you think optimizing your content for Google is tough, then you‘re going to be amazed by how many factors you‘ll have to consider when optimizing your writing [...]

105, 2020

Social media influencers fight back the Coronavirus disruption

May 1st, 2020|Search Engine Watch Blog|

30-second summary: With sponsor deals shutting down, trips cancelled and events postponed, the Coronavirus has given influencer marketing a huge hit. Travel influencers suffered while fitness influencers thrived in a [...]

2904, 2020

Google trends in COVID-19 times and how to use them in your content strategy

April 29th, 2020|Search Engine Watch Blog|

30-second summary: Google Trends can be an invaluable tool, as it helps to uncover opportunities for ecommerce brands, publishers, and local businesses. The real benefit to Google Trends is that [...]

2904, 2020

How should SEM marketers optimize amid the changing landscape?

April 29th, 2020|Search Engine Watch Blog|

30-second summary: Johnson & Johnson CEO Alex Gorsky has said that the COVID-19 pandemic is one of the most significant events ever experienced. Pharma search engine marketers want answers to [...]

2804, 2020

Why content campaigns need to be surprising to earn top-tier press

April 28th, 2020|Search Engine Watch Blog|

30-second summary: Every successful content campaign understands its audience and knows their pulse. How do you know whether your content campaign is worthy of being viral? Fractl’s first in-depth study [...]

2404, 2020

Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business

April 24th, 2020|Search Engine Watch Blog|

30-second summary: ClickZ and SEW hosted a virtual briefing, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. [...]