Search Engine Watch Blog

Written by Debugbear - 30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input [...]

Written by Phil Davis - Humanity’s relationship with digital media is changing at an extraordinary pace. In 2021, adults in the United States were already spending an average of 485 [...]

Written by Ann Smarty - 30-second summary: Send emails manually to be able to build longer-lasting relationships with your recipients Set up your email signature to make your emails look [...]

Written by Ann Smarty - 30-second summary: According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help [...]

Written by Prasanna Dhungel - 30-second summary: Retailers should use a data-driven approach to develop their marketing strategies to succeed in today’s volatile economy Current tumultuous economic conditions are disrupting [...]

Written by Jacob McMillen - 30-second summary: SEO has become a key area of practice for online businesses to gain visibility. If it’s done wrong, however, it can stagnate or [...]

Written by Debugbear - 30-second summary: There has been a gradual increase in Google’s impact of page load time on website rankings Google has introduced the three Core Web Vitals [...]

Written by Jim Yu - 30-second summary: As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance ChatGPT can help content marketers get an [...]

Written by Ann Smarty - 30-second summary: Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise with [...]

Written by Mary Owusu - 30-second summary: If conveying the value to C-suite wasn’t challenging enough, SEOs are now having to deal with the GA4 shift Does your SEO reporting [...]

Written by Kris Jones - 30-second summary: A failing SEO strategy can happen to the best of us No doubt it’s disheartening when your competitors are miles ahead and your [...]

Written by Atul Jindal - 30-second summary: Let’s make this clear, RankBrain is not a Google algorithm, it is a component of Google’s Hummingbird algorithm RankBrain is a powerful AI-based [...]

Written by Kamaljeet Kalsi - First, congratulations on surviving 2022, you’ve done great! 2022 was surprising, unique, and a challenging mix of several global events that kept us on our [...]

Written by Joe Dawson - 30-second summary: 2022 saw nine confirmed updates (including two core updates,) five unconfirmed instances where volatility was observed in page rankings, and one data outage [...]

Written by Prasanna Dhungel - 30-second summary: Google is always testing new spots on the page for SERP components In simple terms, the #1 position in organic or paid ads [...]

Written by Ann Smarty - 30-second summary: A visual identity is all the graphic elements that represent your brand making it unique and recognizable When visual identity is build consistently [...]

Written by Jim Yu - 30-second summary: As marketing budgets inevitably tighten, the demand for cost-effective and dependable channels such as SEO continues to increase Some of the critical updates [...]

Written by Joe Dawson - 30-second summary: Business leaders struggle to hire SEO managers, and often wonder if they need one SEO visibility is key to business success and is [...]

Written by Michael McManus - 30-second summary: Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos In fact, these teams and [...]

Written by Guy Sheetrit - According to a study by Moz, backlinks are essential for local packs and localized organic ranking factors, in summary, it’s the backbone of any successful [...]

Written by Beth Nunnington - 30-second summary: With the right strategy, digital PR can help drive both brand awareness and organic performance During an economic downturn, brand visibility is essential [...]

Written by Jacob McMillen - 30-second summary: SEO has increasingly become a key area of practice for businesses to gain visibility, however, if done wrong can stagnate or even sabotage [...]

Written by Anthony Magee - The demise of the cookie as we know it may have been given yet another stay of execution by Google, but let there be no [...]

Written by Olga Mykhoparkina - Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see 30 percent higher growth rates [...]