Search Engine Watch Blog
Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.
Five things you need to know about content optimization in 2023
Written by Jim Yu - 30-second summary: As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance ChatGPT can help content marketers get an [...]
Move on from these nine fundamental content marketing myths
Written by Ann Smarty - 30-second summary: Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise with [...]
Three must-have GA4 SEO reports you can build in under 30 minutes
Written by Mary Owusu - 30-second summary: If conveying the value to C-suite wasn’t challenging enough, SEOs are now having to deal with the GA4 shift Does your SEO reporting [...]
Is your SEO performance a dumpster fire? Here’s how to salvage it
Written by Kris Jones - 30-second summary: A failing SEO strategy can happen to the best of us No doubt it’s disheartening when your competitors are miles ahead and your [...]
How to harness RankBrain for ecommerce websites
Written by Atul Jindal - 30-second summary: Let’s make this clear, RankBrain is not a Google algorithm, it is a component of Google’s Hummingbird algorithm RankBrain is a powerful AI-based [...]
The Search Engine Watch Top 5!
Written by Kamaljeet Kalsi - First, congratulations on surviving 2022, you’ve done great! 2022 was surprising, unique, and a challenging mix of several global events that kept us on our [...]
The ultimate 2022 Google updates round up
Written by Joe Dawson - 30-second summary: 2022 saw nine confirmed updates (including two core updates,) five unconfirmed instances where volatility was observed in page rankings, and one data outage [...]
Google market pulse for search marketers
Written by Prasanna Dhungel - 30-second summary: Google is always testing new spots on the page for SERP components In simple terms, the #1 position in organic or paid ads [...]
How much impact can visual identity have on your organic visibility?
Written by Ann Smarty - 30-second summary: A visual identity is all the graphic elements that represent your brand making it unique and recognizable When visual identity is build consistently [...]
why brands are leaning in and how to prepare
Written by Jim Yu - 30-second summary: As marketing budgets inevitably tighten, the demand for cost-effective and dependable channels such as SEO continues to increase Some of the critical updates [...]
How do you hire an SEO manager?
Written by Joe Dawson - 30-second summary: Business leaders struggle to hire SEO managers, and often wonder if they need one SEO visibility is key to business success and is [...]
Balancing paid and organic search strategies for optimum success
Written by Michael McManus - 30-second summary: Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos In fact, these teams and [...]
Six local link-building tactics for small businesses
Written by Guy Sheetrit - According to a study by Moz, backlinks are essential for local packs and localized organic ranking factors, in summary, it’s the backbone of any successful [...]
How to use digital PR and cross-channel data to amplify organic growth
Written by Beth Nunnington - 30-second summary: With the right strategy, digital PR can help drive both brand awareness and organic performance During an economic downturn, brand visibility is essential [...]
Are these SEO rookie mistakes costing your search rankings?
Written by Jacob McMillen - 30-second summary: SEO has increasingly become a key area of practice for businesses to gain visibility, however, if done wrong can stagnate or even sabotage [...]
From cookie, to beyond CRM and constant consent
Written by Anthony Magee - The demise of the cookie as we know it may have been given yet another stay of execution by Google, but let there be no [...]
10 SaaS marketers share what’s NOT working in content marketing anymore
Written by Olga Mykhoparkina - Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see 30 percent higher growth rates [...]
Could these alternative SEO techniques be key to ranking successfully?
Written by Daniel Tannenbaum | Sponsored - With algorithm updates being rolled out on a more regular basis, staying at the top of Google’s search engine results pages (SERPs) has [...]
Is Google headed towards a continuous “real-time” algorithm?
Written by Mordy Oberstein - 30-second summary: The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we [...]
In a sea of signals, is your on-page on-point?
Written by Zach Wales - 30-second summary: Content managers who want to assess their on-page performance can feel lost at sea due to numerous SEO signals and their perceptions This [...]
shift from a reactive to proactive strategy
Written by John Rampton - 30-second summary: SEO is a reality that all marketers face and many try to steer clear of as they devise an all-encompassing digital marketing strategy [...]
Are the days of pure organic growth over for apps?
Written by Jan Gemrich - 30-second summary: Has it become nearly impossible to cut through the noise of six million apps in app stores? For app marketing to be effective, [...]
How to manage SEO clients’ expectations
Written by Ann Smarty - 30-second summary: SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused All [...]
Ecommerce SEO guide for the 2022 holiday season
Written by Atul Jindal - 30-second summary: Global recession and cost of living crisis will not dampen the gifting spirit and consumer spending For the 2022 holiday season, ecommerce retailers [...]