Search Engine Watch Blog

30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta [...]

30-second summary: A sitemap is one of the technical sides of SEO. A sitemap doesn’t boost your SEO traffic but helps search engines index your web pages faster. It’s very [...]

30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top [...]

30-second summary: SEO is without a doubt the most cost-effective channel for enterprises today. SEO also adds incremental value in a number of different ways. It helps maintain brand equity, [...]

30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, [...]

30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to [...]

30-second summary: SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached [...]

30-second summary: SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can [...]

30-second summary: The search engine results page (SERP) is a battleground for user attention riddled with colorful paid and organic content including shopping ads, Quick Answers, popular products, and videos. [...]

30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, [...]

30-second summary: Through all of the turmoil, key marketing trends emerged that will impact the way small businesses operate in 2021. From catalyzed digital transformation and conversational marketing to AI’s application and data privacy emphasis, these [...]

30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way [...]

30-second summary: To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the [...]

30-second summary: Content creation can be an overwhelming task for websites/blogs that need to push out content on a daily basis, to a consistent audience. ‘Quality’ exceeds ‘Quantity’ and webmasters [...]

30-second summary: Google plans to roll out the new Core Web Vitals update in early 2021. The overall size, dimensions, load order, and format of your images will drastically affect your PageSpeed [...]

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key [...]

30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we get for [...]

30-second summary: If you’re focusing solely on growth, you may not be seeing the huge impact that customer churn has on your agency. Acquiring a new client costs 5X more [...]

30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well [...]

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was [...]

30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online. The same digital assets for virtual test-runs and try-ons, [...]

30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is [...]

30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it [...]

30-second summary: A recent survey by UNCTAD shows customer behavior will not change after the pandemic. COVID-19 pandemic has sped up the digitalization of businesses by several years. AI writers [...]