Search Engine Watch Blog

Written by Dima Makei - 30-second summary: SEOs are always on the lookout for innovative technology that can help them amplify content creation effectively One such innovation that is on [...]

Written by Robert Phillips - 30-second summary: By using a range of techniques to optimize your content, you can make it easier for both search engines and users to consume [...]

Written by Travis Tallent - 30-second summary: From my experience, every SEO has struggled to get buy-in on a recommendation at some point An SEO’s job has changed a lot [...]

Written by Nick Swan - 30-second summary: Relying on pay-per-click (PPC) advertising for short-term gains and neglecting organic marketing will prove ineffective Before pumping any money into SEO strategy, a [...]

Written by Torkel Öhman - 30-second summary: As third-party cookies will eventually phase out and marketers search for alternate approaches, they may find themselves lost in a sea of data [...]

Written by Amanda Walls - 30-second summary: Your money or your life (YMYL) guidance has been updated to give more clarity on what Google is looking for within its quality [...]

Written by Andy Beohar - 30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online experience Brands need to invest [...]

Written by Eric Ritter - 30-second summary: In the wake of the helpful content rollouts, Google Trends can be a strong gateway into search trends How do you spot a [...]

Written by Matthew Rogers and Laura Caveney - 30-second summary: Fair data collection is when people are willing to share segments of their digital selves without giving away the whole [...]

Written by Marc Swann - 30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on Shopify can determine how well [...]

Written by Tom Mansell - 30-second summary: Content that provides genuine answers to people also ask (PAA) questions attracts consumers to a brand’s owned media Be an early adopter that [...]

Written by Joe Dawson - 30-second summary: Low-code and no-code technologies are becoming increasingly popular among businesses of all sizes, and a leading example is JSON LD They allow businesses [...]

Written by Kris Jones - 30-second summary: When the economy and business take a hit, marketing is the first to suffer budget cuts If you are asking, “should I give [...]

Written by Beth Nunnington - 30-second summary: Earned media coverage is more valuable than ever for your website Digital PR is just as important as technical SEO A large volume [...]

Written by Ann Smarty - Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are [...]

Written by Alex Medawar - 30-second summary: Clients and senior management want insights and not data As SEOs and digital marketers we spend hours swimming in data but how do [...]

Written by Robert Scott - 30-second summary: The recipe space is a very competitive one While sites like BBC Good Food and the likes saw +22 percent hikes in search [...]

Written by Natasha Prayag - 30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be placed at the start of [...]

Written by Michael Transon - While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized [...]

Written by Anthony DiMoro - 30-second summary: The content creator economy has created the influencer marketing boom which has been accelerated and growth heavy However, bubbling under the surface is [...]

Written by Joe Dawson - 30-second summary: SEO is important for brand success and there are several key roles that contribute to this Some of these roles are obvious, but [...]

Written by Matthew Rogers - 30-second summary: Getting traffic to a website can be difficult, so you need to make sure that visitors are as likely to convert as possible [...]

Written by Ann Smarty - 30-second summary: Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers [...]

Written by Kamaljeet Kalsi - “Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues [...]