Search Engine Watch Blog

30-second summary: SEO strategists focused on link building often forget that it’s much easier to optimize their existing link equity than it is to build more. Large enterprise and ecommerce [...]

30-second summary: Consumers’ and app developers’ wish came true in part when the White House announced the DoD will “relinquish 100MHz of 3.5GHz spectrum for commercial use, a process that will [...]

30-second summary: Customers today have high standards when it comes to their online shopping experiences, so you can’t afford to be lax with your operation. Before you do anything else, [...]

30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new [...]

30-second summary: Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand [...]

30-second summary: If a company or brand wants to go global, it must understand the intricacies of where and how consumers browse, realizing that true optimization must consider content consumption [...]

30-second summary: Bing isn’t the search engine with the largest market share, but it still serves millions of users every day. One-third of U.S. online queries are powered by Bing, [...]

30-second summary: Signaling rapid growth, PAA boxes are now present across half of all SERPs. With 75% of PAA results appearing within the top three results in Google, the PAA [...]

30-second summary: Agency lead generation strategies are top of mind right now and attracting more leads regularly has become a challenge with more and more content being available online now. [...]

30-second summary: Old point and shoot methods of SEO are unsustainable. Agile marketers are paving the path forward combining technology and talent. Machine learning is helping search marketers remove repetitive [...]

30-second summary: Link building is still one of the best tactics to boost your Google rankings Forum link building can help you tap into niche communities Crowd marketing is the [...]

30-second summary: BrightEdge is bringing together search and business intelligence with major new innovations. Marketers are looking for a robust view of their macro market and to act on micro [...]

30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in [...]

30-second summary: While there are issues around zero click search, there are useful insights for brands looking to connect searchers into their purchase funnel that go beyond boosting SEO. Ron [...]

30-second summary: Even if you have a small marketing budget, you can still compete with bigger competitors. To navigate social media well, you must hone your social listening and online [...]

30-second summary: Targeting the wrong audience can lead to poor engagement on your YouTube channel. Competitor analysis will help you solve this problem. A well-structured plan for promotion will help [...]

30-second summary: Google antitrust, the market cases you need to know. Google’s featured snippets do not payback content creators. How to make content discoverable — no matter the marketing budget. [...]

30-second summary: On-page SEO is one of the most effective ways to boost your organic search engine rankings, improve your website’s user experience (UX) offerings, and grow your business consistently. [...]

30-second summary: Distinctly’s SEO Manager, Matt Finch provides insight on how the team worked with events company Wildgoose to pivot quickly in the face of the COVID-19 pandemic. When lockdown [...]

30-second summary: The popularity of dark mode web design and its adoption by leading tech giants. How coders and web developers became influencers for this change. The impact of dark [...]

30-second summary: Trends suggest that about 25% of businesses paused their marketing and advertising on social media during the first six months of 2020. Facebook reports that 89% of advertisers [...]

30-second summary: Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second it’s clear marketers need a smart strategy to cut through the [...]

30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This [...]

30-second summary: Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field. [...]