Search Engine Watch Blog
Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.
Three critical keyword research trends you must embrace
Written by Ann Smarty - 30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent [...]
Understanding the three awareness stages of your online audience
Written by Jack Bird - 30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only [...]
Why we’re hardwired to believe SEO myths (and how to spot them!)
Written by Jonas Sickler - Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. [...]
How to safeguard your privacy while building your digital business
Written by Ann Smarty - 30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is [...]
How to avoid SEO penalties in algorithm-stricken industries
Written by Daniel Tannenbaum | Sponsored - When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm [...]
How to use SEO for a great ABM strategy
Written by Joe Dawson - 30-second summary: Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM [...]
Cancel culture and what brands should be doing
Written by Ann Smarty - 30-second summary: Social media platforms allow anyone to publicly call out people and brands when they did or said something offensive or abusive Cancel culture [...]
Online brand protection: trusted automated monitoring is key
Written by Elizabeth Matsangou - Even though consumers enjoy having the world at their fingertips, they have become all too aware of how much their personal data is abused. According [...]
Here’s what an ROI-worthy search advertising budget looks like in 2022
Written by Kris Jones - 30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those [...]
Payday loans algorithm update 2022
Written by Daniel Tannenbaum | Sponsored - The payday loans algorithm continues to challenge search engine optimization (SEO) practitioners across the world, notably in the US and UK – the [...]
How to create B2B content that ranks and drives sales
Written by Ann Smarty - Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B [...]
Six data-driven SEO strategies that optimize conversion rates
Written by Atul Jindal 30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, [...]
Is your business optimized for Google Discover? This guide is for you!
Written by Joe Dawson 30-second summary: Would you turn down an opportunity to acquire new customers without breaking the bank? Google Discover currently supports 800M users in exploration and is [...]
How to win at content creation, Esports, gaming, and web3 markets with SEO
Written by Anthony DiMoro 30-second summary: SEO is vastly underutilized in the content creation industry How can internet marketing lead to success in Esports and gaming? Anthony DiMoro discusses the [...]
How you can embrace paid search automation to maximize outcomes
Written by Matt Mierzejewski 30-second summary: Automation is a hot topic within digital marketing, and Google has more options than ever before for search practitioners to utilize However, there’s still [...]
Seven Google alerts SEOs need to stay on top of everything!
Written by Ann Smarty 30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, [...]
Top 25 blogging SEO tips for 2022
Here are the top 25 blogging SEO tips to help all blog posts compete for a first page Google ranking. 1. Cut the time to write a post in half [...]
A must-have web accessibility checklist for digital marketers
30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though [...]
The not-so-SEO checklist for 2022
30-second summary: With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions One factor that still remains constant is the value Google places [...]
Wrapping up 2021 with our top 10!
30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone [...]
How to optimize keywords and SEO titles with popular keywords
30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic and earn money from Adsense and affiliates The standard advice is to stick to one keyword [...]
Four tips for SEM teams to adjust to a privacy-focused future
30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social But how will third-party cookie deprecation and new [...]
Zero click search: the new consumer comfort zone
30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches [...]
2021 Google updates round up: everything businesses need to win at search
30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the [...]