Search Engine Watch Blog

Written by Jim Yu - 30-second summary: As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance ChatGPT can help content marketers get an [...]

Written by Ann Smarty - 30-second summary: Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise with [...]

Written by Mary Owusu - 30-second summary: If conveying the value to C-suite wasn’t challenging enough, SEOs are now having to deal with the GA4 shift Does your SEO reporting [...]

Written by Kris Jones - 30-second summary: A failing SEO strategy can happen to the best of us No doubt it’s disheartening when your competitors are miles ahead and your [...]

Written by Atul Jindal - 30-second summary: Let’s make this clear, RankBrain is not a Google algorithm, it is a component of Google’s Hummingbird algorithm RankBrain is a powerful AI-based [...]

Written by Kamaljeet Kalsi - First, congratulations on surviving 2022, you’ve done great! 2022 was surprising, unique, and a challenging mix of several global events that kept us on our [...]

Written by Joe Dawson - 30-second summary: 2022 saw nine confirmed updates (including two core updates,) five unconfirmed instances where volatility was observed in page rankings, and one data outage [...]

Written by Prasanna Dhungel - 30-second summary: Google is always testing new spots on the page for SERP components In simple terms, the #1 position in organic or paid ads [...]

Written by Ann Smarty - 30-second summary: A visual identity is all the graphic elements that represent your brand making it unique and recognizable When visual identity is build consistently [...]

Written by Jim Yu - 30-second summary: As marketing budgets inevitably tighten, the demand for cost-effective and dependable channels such as SEO continues to increase Some of the critical updates [...]

Written by Joe Dawson - 30-second summary: Business leaders struggle to hire SEO managers, and often wonder if they need one SEO visibility is key to business success and is [...]

Written by Michael McManus - 30-second summary: Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos In fact, these teams and [...]

Written by Guy Sheetrit - According to a study by Moz, backlinks are essential for local packs and localized organic ranking factors, in summary, it’s the backbone of any successful [...]

Written by Beth Nunnington - 30-second summary: With the right strategy, digital PR can help drive both brand awareness and organic performance During an economic downturn, brand visibility is essential [...]

Written by Jacob McMillen - 30-second summary: SEO has increasingly become a key area of practice for businesses to gain visibility, however, if done wrong can stagnate or even sabotage [...]

Written by Anthony Magee - The demise of the cookie as we know it may have been given yet another stay of execution by Google, but let there be no [...]

Written by Olga Mykhoparkina - Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see 30 percent higher growth rates [...]

Written by Daniel Tannenbaum | Sponsored - With algorithm updates being rolled out on a more regular basis, staying at the top of Google’s search engine results pages (SERPs) has [...]

Written by Mordy Oberstein - 30-second summary: The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we [...]

Written by Zach Wales - 30-second summary: Content managers who want to assess their on-page performance can feel lost at sea due to numerous SEO signals and their perceptions This [...]

Written by John Rampton - 30-second summary: SEO is a reality that all marketers face and many try to steer clear of as they devise an all-encompassing digital marketing strategy [...]

Written by Jan Gemrich - 30-second summary: Has it become nearly impossible to cut through the noise of six million apps in app stores? For app marketing to be effective, [...]

Written by Ann Smarty - 30-second summary: SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused All [...]

Written by Atul Jindal - 30-second summary: Global recession and cost of living crisis will not dampen the gifting spirit and consumer spending For the 2022 holiday season, ecommerce retailers [...]