30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust.  If you want to stay on top of what’s going on in the marketing industry, [...]

30-second summary: When it’s about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a look at what Twitter [...]

30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be [...]

30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online.  To encourage growth, companies may need to pivot the way they interact with customers or the goods [...]

30-second summary: Ecommerce is suddenly a reality for millions of businesses who may not have had online selling on their radar prior to COVID-19. Consumers in most countries are cutting [...]

30-second summary: With Google frequently changing its search engine algorithm in recent times in a bid to reduce the organic reach of most businesses so they can invest more in [...]

30-second summary: With marketers and brands alike losing trust in traditional advertising, alternative promotional channels need to be used and the numbers stack up in favour of influencer marketing as [...]

30-second summary: Google has rolled out some of its most revolutionary features and additions in years in terms of how it displays the SERPs. These new SERP-related changes are meant [...]

30-second summary: Misinformation can be even more harmful that the danger itself, Michael McManus highlights the initiatives search and social giants have and are promoting COVID-19 awareness. Google has made [...]

30-second summary: Recent studies have shown that the “Zero Clicks SERPs” have been consistently growing over the last 10 to 15 years and no click queries are now a common [...]

30-second summary: The marketing and advertising industry is bracing itself for a slowdown, with analysts steadily adjusting ad spending forecasts. Marketers will keep a close watch to determine what drives [...]

30-second summary: Coronavirus and related quarantine measures led to an increase in online sales, the amount of video content consumed, and the time people spend on the internet in general. [...]

30-second summary: Freelancers are responsible for handling every aspect of their business to see growth – and digital marketing helps boost business growth.  Your freelancing career involves marketing yourself while also [...]

30-second summary: Anyone working in enterprise SEO in 2020 will have encountered this web architecture scenario with a client at some point. Frameworks like React, Vue, and Angular make web [...]

30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy [...]

30-second summary: SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an [...]

30-second summary: In-home media consumption during the quarantine of March 2020, worldwide, shows that 35% are reading more books/listening to more audiobooks, and 44% are spending more time on social [...]

30-second summary: If you think optimizing your content for Google is tough, then you‘re going to be amazed by how many factors you‘ll have to consider when optimizing your writing [...]

30-second summary: With sponsor deals shutting down, trips cancelled and events postponed, the Coronavirus has given influencer marketing a huge hit. Travel influencers suffered while fitness influencers thrived in a [...]

30-second summary: Google Trends can be an invaluable tool, as it helps to uncover opportunities for ecommerce brands, publishers, and local businesses. The real benefit to Google Trends is that [...]

30-second summary: Johnson & Johnson CEO Alex Gorsky has said that the COVID-19 pandemic is one of the most significant events ever experienced. Pharma search engine marketers want answers to [...]

30-second summary: Every successful content campaign understands its audience and knows their pulse. How do you know whether your content campaign is worthy of being viral? Fractl’s first in-depth study [...]

30-second summary: YouTube’s popularity has made it the second most popular search engine after Google. For marketers trying to market their products and services to new audiences, YouTube needs to [...]

30-second summary: ClickZ and SEW hosted a virtual briefing, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. [...]