Search Engine Watch Blog
Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.
Are these SEO rookie mistakes costing your search rankings?
Written by Jacob McMillen - 30-second summary: SEO has increasingly become a key area of practice for businesses to gain visibility, however, if done wrong can stagnate or even sabotage [...]
From cookie, to beyond CRM and constant consent
Written by Anthony Magee - The demise of the cookie as we know it may have been given yet another stay of execution by Google, but let there be no [...]
10 SaaS marketers share what’s NOT working in content marketing anymore
Written by Olga Mykhoparkina - Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see 30 percent higher growth rates [...]
Could these alternative SEO techniques be key to ranking successfully?
Written by Daniel Tannenbaum | Sponsored - With algorithm updates being rolled out on a more regular basis, staying at the top of Google’s search engine results pages (SERPs) has [...]
Is Google headed towards a continuous “real-time” algorithm?
Written by Mordy Oberstein - 30-second summary: The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we [...]
In a sea of signals, is your on-page on-point?
Written by Zach Wales - 30-second summary: Content managers who want to assess their on-page performance can feel lost at sea due to numerous SEO signals and their perceptions This [...]
shift from a reactive to proactive strategy
Written by John Rampton - 30-second summary: SEO is a reality that all marketers face and many try to steer clear of as they devise an all-encompassing digital marketing strategy [...]
Are the days of pure organic growth over for apps?
Written by Jan Gemrich - 30-second summary: Has it become nearly impossible to cut through the noise of six million apps in app stores? For app marketing to be effective, [...]
How to manage SEO clients’ expectations
Written by Ann Smarty - 30-second summary: SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused All [...]
Ecommerce SEO guide for the 2022 holiday season
Written by Atul Jindal - 30-second summary: Global recession and cost of living crisis will not dampen the gifting spirit and consumer spending For the 2022 holiday season, ecommerce retailers [...]
measure, assess, and audit to increase conversions
Written by Jacob McMillen - 30-second summary: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This [...]
How upskilling your paid advertising skills will tackle economic downturns
Written by Sarah Gilchriest - 30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide [...]
Why Esports organizations are losing business due to lack of SEO
Written by Anthony DiMoro - SEO is a standard within a number of marketing strategies through a myriad of industries, but has someone found themselves outside of the gaming and [...]
In-house SEO vs outsourced agency talent: Who wins the debate?
Written by Ann Smarty - 30-second summary: SEO involves a lot of tasks, processes, and technicalities that are hard to master and manage Investing in an in-house team can have [...]
How AI-generated images can streamline your SEO game with DALL-E 2
Written by Dima Makei - 30-second summary: SEOs are always on the lookout for innovative technology that can help them amplify content creation effectively One such innovation that is on [...]
How to effectively optimize content
Written by Robert Phillips - 30-second summary: By using a range of techniques to optimize your content, you can make it easier for both search engines and users to consume [...]
An SEO strategy flywheel to win leadership buy-in and drive results
Written by Travis Tallent - 30-second summary: From my experience, every SEO has struggled to get buy-in on a recommendation at some point An SEO’s job has changed a lot [...]
Balancing between paid and organic search for brand success
Written by Nick Swan - 30-second summary: Relying on pay-per-click (PPC) advertising for short-term gains and neglecting organic marketing will prove ineffective Before pumping any money into SEO strategy, a [...]
The inner workings of search advertising in a cookieless world
Written by Torkel Öhman - 30-second summary: As third-party cookies will eventually phase out and marketers search for alternate approaches, they may find themselves lost in a sea of data [...]
The new YMYL guidelines and what this means for marketers
Written by Amanda Walls - 30-second summary: Your money or your life (YMYL) guidance has been updated to give more clarity on what Google is looking for within its quality [...]
Maximizing efficiency for ecommerce paid campaigns
Written by Andy Beohar - 30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online experience Brands need to invest [...]
How to enhance your ecommerce branding strategy with Google Trends
Written by Eric Ritter - 30-second summary: In the wake of the helpful content rollouts, Google Trends can be a strong gateway into search trends How do you spot a [...]
Is user data truly protected in the Google Analytics universe?
Written by Matthew Rogers and Laura Caveney - 30-second summary: Fair data collection is when people are willing to share segments of their digital selves without giving away the whole [...]
How to limit your reliance on canonicals and boost crawl efficiency
Written by Marc Swann - 30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on Shopify can determine how well [...]