Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.
Written by Andy Beohar - 30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online experience Brands need to invest [...]
Written by Joe Dawson - 30-second summary: Low-code and no-code technologies are becoming increasingly popular among businesses of all sizes, and a leading example is JSON LD They allow businesses [...]
Written by Michael Transon - While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized [...]
Written by Anthony DiMoro - 30-second summary: The content creator economy has created the influencer marketing boom which has been accelerated and growth heavy However, bubbling under the surface is [...]
Written by Ann Smarty - 30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent [...]