SEMrush Blog

Google’s site crawlers (or “bots”) are a vital component of the SEO ranking process. If you want your website to rank, your site needs to be indexed. To be indexed, [...]

There are no hard-and-fast rules when it comes to SEO. Each niche is different, and how Google understands intent changes based on a number of factors. In order to win [...]

User experience (UX) has become a critical Google ranking signal, so it's more important than ever to ensure your website is up to par. Good navigation contributes to a user's experience, so [...]

Website crawlers visit your site often over the life of your website. They look for new content, follow links, and collect data on your website to better understand how it [...]

What Is a Content Plan? A content plan determines the content you hope to create and sets expectations for how it should be created. Your content plan will outline who’s responsible [...]

The importance of local SEO in digital marketing cannot be overestimated. Maintaining an online  presence is a very significant factor for both local and global businesses. Local SEO tools can [...]

A broken link can severely impact the user experience of your website. Whether a user’s browsing your site’s pages or exploring external links you’ve included, it can be jarring to [...]

If you’re an online seller or work with an online retail business, it’s very likely that you use Shopify. Shopify is a handy platform that makes running your ecommerce business [...]

According to The Ultimate List of Marketing Statistics for 2021, 89% of content marketers used blog posts in their content creation strategy in 2020. Blog posts are a popular type [...]

What is SEO copywriting? SEO copywriting is the process of creating well-optimized content that attracts users and allows search engines to represent your content on SERPs better. And in this [...]

A Guide to Redirecting HTTP to HTTPS The world of technical SEO is rich with acronyms, but today we’re going to take a look at two of the most commonly [...]

When we usually think about SEO, we think about techniques that help our web pages rank on Google or similar search engines. But we know the world of SEO is much bigger than [...]

Amazon owns a massive slice of the search pie. This year the marketplace is projected to own half of all US online retail sales1 and last year, 63% of retail [...]

Whether you’re a marketing executive, a content creator, or even just an avid media consumer, you’ve probably already noticed: infographics are everywhere these days. Reading the latest blog post from [...]

The COVID-19 pandemic changed so much about our lives. Schools went virtual, offices closed down and sent employees to work from home, and travel plans were cancelled as we all [...]

Which news website do you get your information from, and how does that compare to where others in your state are getting their news from? We wanted to find the [...]

Google Web Stories are one of Google’s newest and current generation search experiences, which you can host on your own website. Webstore interface for CNN, MIC, SBNation, The Washington Post [...]

The 50 most profitable Internet companies in the world made billions of dollars in 2020, but how much website traffic do these companies actually get? Which of these companies has [...]

Every time you type a phrase into your search engine, you're using a search term. Search terms help grab attention and boost your SEO with keywords, but search terms are not [...]

As an agency, one of the most important resources you will need to create and develop is your pitch deck. It is one of the last steps in the funnel [...]

Though some might come close, it’s true that no one will ever really know how search engines interact with or rank your website. However, we can get a good idea [...]

Whether you’re a complete beginner or need a refresher on SEO basics, this is a guide for you. Exploring the ever-changing world of SEO can seem intimidating if you're not [...]

What did we do before Google? Since it arrived over 20 years ago, it has dominated the search engine market and seen unprecedented growth. Becoming one of the first tech [...]

Rule one in business and marketing is to know your audience and where you can find them.  Rule two is to know who your competitors are, what they are doing, [...]