SEMrush Blog

Written by - Content intelligence refers to software that uses machine learning and AI to measure how different types of content will perform with your target audience.You can use these [...]

Written by - Today we made a major update to our Authority Score (AS) metric that makes it easier to accurately benchmark a site’s reputability.Let’s talk about it. The ChallengeYou need [...]

Written by - What Is the Hreflang Attribute?Hreflang is an HTML attribute that communicates the language and targeted region of a webpage. It allows search engines to serve the most [...]

Written by - So you’ve decided to start your own business. You know what you’re going to sell and to whom. Perhaps you already have a website, or a physical [...]

Written by - Every business has to grow to stay relevant and competitive. But what growth means to one company can mean something completely different to another. In this post, you’ll [...]

Written by - Omnichannel marketing is a marketing strategy that uses multiple channels to improve the customer experience across various touchpoints. The focal point is the customer, and the marketing [...]

Written by - Having a website on its own won’t get you traffic. And sometimes, it’s difficult to pinpoint why you’re not getting the traffic you want. For that reason, you [...]

Written by - Internet marketing refers to any marketing activity that happens online.The ultimate goal of internet marketing is to grow your business. You can do this through a variety of [...]

Written by - Keyword research is the best way to understand your target viewers and create the kind of YouTube content they are looking for. The better you can target and [...]

Written by - Online reputation management, or ORM, is the process of managing and maintaining the public perception of a brand, business, or person online.ORM can include responding to negative [...]

Written by - Key performance indicators (KPIs) for SEO are metrics that help you evaluate the performance of your SEO efforts.Without defining, monitoring, and analyzing the SEO KPIs that matter [...]

Written by - Want to tap into the power that is creator marketing? With 75% of brands clued into this force, it’s a golden strategy to reach new audiences, increase [...]

Written by - A well-crafted marketing report can be an extremely valuable asset for you and your team. It can help determine whether your campaigns are performing well. Or if you [...]

Written by - What Is a Reverse Image Search?A reverse image search is the act of searching the internet with an image rather than keywords.It helps you uncover more details [...]

Written by - This article includes several lists with YouTube search data, including: Top YouTube searches in 2022  Top YouTube searches of all time  Most subscribed YouTube channels in 2022Plus, [...]

Written by - Before you start: if you're unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we're suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter [...]

Written by - If you want to find the right keywords to get relevant organic traffic to your website, you need to use the best keyword research tools.In this guide, [...]

Written by - A/B testing is an experimental process where two versions of something are compared to determine which is more effective or “better.”In marketing, this is typically performed between [...]

Written by - A subdomain is an extension of your domain name used to organize separate parts of your website.Let’s take www.google.com.Google uses a subdomain for Gmail—mail.google.com. The subdomain here [...]

Written by - The ROI (return on investment) of SEO is important for any business owner to understand. It could be even more so for in-house and agency marketers. You can’t [...]

Written by - A CRM (Customer Relationship Management) strategy is a plan that helps organizations attain specific business goals (typically sales and revenue related) through carefully designed data workflows that [...]

Written by - What Is Ecommerce Marketing?Ecommerce marketing is a strategic approach to promoting a business’s products/services online to drive traffic, convert visitors into paying customers, and retain them post-purchase.There [...]

Written by - Whether you’re working as an in-house SEO or agency-side, an SEO report is something you’ll likely have to produce. Detailed SEO reporting demonstrates the value of your efforts. [...]

Written by - An XML sitemap is a way to show search engines (like Google) the most important pages on your site. It basically says: “These pages are important to me. Index [...]