SEMrush Blog

Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog. [...]

2020 has been a year of unprecedented growth for ecommerce businesses. With 2020 ecommerce sales projected to exceed the $4 trillion mark, and many businesses switching to online during the pandemic, [...]

Back in the day, paid media was the best way to market products and services. Fast-forward a few years, and effective marketing has started to look a lot like brand [...]

To achieve your business goals, whether it’s accruing top positions on SERPs, increasing organic traffic, or improving organic revenue, it’s important to lay out your roadmap to achieve your goals. [...]

Each year, the flagship day of the pre-Christmas shopping spree, Black Friday, delivers major shifts in consumer behavior. Last year’s sales hit a record high of $7.4bn in online spending, [...]

When it comes to running a link building campaign, using the right tools can make your life a lot easier. While there are hundreds of link building tools marketed to SEOs, [...]

Search engine optimization (SEO) is a valuable marketing tool that drives organic traffic — meaning potential clients — to your website. SEO is a must, particularly for small business owners [...]

Step back 10 years, and many wrongly assumed that SEO was a manipulative marketing tactic that was all about ‘cheating the algorithm’ and using tactics to make Google think your [...]

When it comes to your digital marketing strategy, landing pages are meant to drive conversion events. Having a webpage that doesn’t perform well in the SERPs and can’t be found is [...]

The holidays are upon us, though thanks to Covid-19, they may be looking a little different than before. With more customers turning to online shopping due to safety concerns, 2020 [...]

In this guide, we're going to teach you how to find backlinks that point to any website so that you can use these insights to power your own link building [...]

If you work in local SEO, you know that dealing with spam on Google My Business is going to be a constant battle. This is especially true if you work [...]

If you want to increase your website's organic traffic, you can't ignore the importance of link building. Google confirmed back in 2016 that backlinks are one of the top three [...]

When the featured snippet was first introduced, it became something of a podium prize. Google, being Google, didn’t give us much in the way of how to earn a featured [...]

With 67% of digital marketers citing search engine optimization (SEO) as the most efficient content marketing tactic they’ve implemented in the past year, having an effective SEO strategy is important [...]

The internet is built on links. Without them, we would have an unorganized mess of disconnected pages that would be difficult to find and navigate.  The original BackRub concept of [...]

Whether you are only considering your go-to-market strategy or are looking for opportunities to grow your business, a thorough exploration of the competitive landscape is essential for success. This is [...]

How to Build Your Own Niche Keyword Generator  If you work in only one or a small set of industries, chances are you’ve honed your SEO craft to be more [...]

Even if you’re not in a technical position, you’ve likely heard of search engine optimization (SEO). Whether you’re a small business owner or run a Fortune 500 company, search engine [...]

Have you worked through the basics and are now looking for SEO techniques to help you to take your site's organic traffic to the next level as we head into 2021? [...]

14 Influential Infographic Examples to Inspire You The infographic started to rise as a trend in 2011/2012 when they became popular as linkbait for generating links. They quickly exploded to [...]

Search engine optimization (SEO) is a key component of any digital marketing strategy. It is the science and art of boosting a site’s search engine page rankings, increasing its visibility, [...]

This is the first line, with which I must catch your attention and show the article’s value. I have 15 seconds like you do when you create website content for your [...]

As a small business owner, maximizing your rankings on organic search results might be a priority. Depending on the industry or locality you are in, ranking high in search results [...]