SEMrush Blog

Written by - Social media is a powerful marketing tool for real estate firms because it helps you reach a wide audience, engage with potential clients, and get leads. Use this [...]

Written by - What is a Unique Value PropositionA unique value proposition (also called a UVP or value prop) is a clear statement that communicates the value of your product [...]

Written by - Google has a suite of free tools, tests, and reports to help site owners and SEO professionals analyze and improve their website’s search performance.We’ll cover the eight [...]

Written by - What Is Evergreen Content?Evergreen content is continually relevant to readers over an extended period of time—often several years. It typically addresses common problems or questions many people have. [...]

Written by - Content mills, also known as content farms, are companies that use freelance writers to produce high volumes of content for clients. Mills offer a wide range of [...]

Written by - If you’ve been thinking of leveraging YouTube creators to achieve next-level brand awareness, you’re in good company.After Instagram, YouTube is the second most popular platform for influencer [...]

Written by - Meta keywords are specific meta tags located in the HTML head section of a webpage containing a list of keywords that represent the content of the page [...]

Written by - Microsoft has updated its search engine, Bing, with artificial intelligence (AI) technology powered by OpenAI’s GPT-4 model.This means that you can now chat with Bing. And that, [...]

Written by - Optimizing your website for voice search presents a huge opportunity. You increase your chances of reaching potential customers who use their voice assistants to find information. This article offers [...]

Written by - A poorly performing ad campaign is like pouring money down the drain. To analyze and optimize your pay-per-click (PPC) strategy, follow our 10-step PPC audit checklist. But let’s go [...]

Written by - What Is a Value Proposition?A value proposition (or value prop) is a clear, compelling statement that explains how your product or service benefits potential customers or a [...]

Written by - What Is Organization Schema?Organization schema is a type of structured data. It gives search engines information about your organization or business.Structured data is information in a standardized [...]

Written by - What Is SEO Management?SEO management is a set of tactics you use both on and off your website to improve your visibility in search engine results. And this [...]

Written by - For businesses of all sizes, good competitive intelligence is crucial for success. Business owners and marketers need to understand the competition, stay ahead of industry trends, and [...]

Written by - Semrush studied a year of Amazon clickstream data (from December 2021 through November 2022) to investigate the customer funnel. The study focused on visits to Amazon.com using [...]

Written by - Google Discover can help you get in front of your target audience for free. And send thousands of visitors to your website every month.Read this guide to [...]

Written by - What Are Organic Keywords?Organic keywords are keywords used in search engine optimization (SEO) to attract free traffic.They differ from pay-per-click (PPC) keywords, which are terms that advertisers [...]

Written by - So you want to be a content marketer? Or perhaps you want to hire one? Well, strap yourself in for the full lowdown on this exciting industry. Content [...]

Written by - Deciding between Shopify vs. WordPress is a big decision.Both platforms are excellent for ecommerce sites. But making the right choice depends on your specific needs and goals.To [...]

Written by - Client management software, also known as client relationship management software (CRM), brings sales, marketing, and customer service under one roof to streamline day-to-day operations.Every client management software [...]

Written by - What Is Crawlability?The crawlability of a webpage refers to how easily search engines (like Google) can discover the page.Google discovers webpages through a process called crawling. It [...]

Written by - What Is SEO Web Design?Incorporating SEO in web design is all about bringing search engine optimization—the practice of improving a website to increase its rankings in search [...]

Written by - What Is Google PageSpeed Insights?Google PageSpeed Insights (PSI) is a popular, free tool that analyzes the page speed of a website on mobile and desktop devices.It gives [...]

Written by - What Is a Backlink Audit?A backlink audit is the process of analyzing the quality, quantity, and relevance of links pointing to your website.A comprehensive link audit can [...]