SEMrush Blog

If you manage marketing for a small business, you know that optimizing your material to attract traffic to your website can be a battle.  Without a strategy, it can be [...]

In June 2018, Instagram celebrated a huge milestone: one billion monthly users. Smart marketers know that having a business Instagram account is crucial for a business’s social media marketing strategy.  [...]

We’ve all been there, whether we’ve been an SEO for weeks or decades — staring at a website, knowing there are issues slowing it down and keeping it from the [...]

Did you know that 20% of people have bought a product or service after hearing about it in a podcast? That’s right! Brands are using podcasts more than ever before [...]

Can you remember SERPs with 10 blue links and little else on the page? A distant memory. Search engine results pages have evolved to contain a lot of rich content [...]

I work as an SEO Manager at Semrush, responsible for establishing new processes at the company. I love traveling, watching courses, reading books and spending time in nature. I am [...]

Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. Many businesses fear they will invest in technology that will do them no good. However, [...]

Whether you’re a digital marketing professional helping other companies grow their online presence or an ecommerce website owner trying to boost your brand, there’s no getting around the importance of [...]

For local businesses of all kinds, maintaining an online presence – especially on those platforms where your target audience might already be looking for you – is key. The ways [...]

Rule one in business and marketing is to know your audience and where you can find them.  Rule two is to know who your competitors are, what they are doing, [...]

Every small-to-medium-sized business, or the agency working on behalf of a small business, has one central goal with local business SEO: to get more leads. Ranking in Google Maps and [...]

Did you know that one-third of all webpages in existence are blogs? If you want to stay on top of hot trends and maintain a competitive edge with your blogging, [...]

There are thousands of SEO best practices, blog posts, hundreds of conferences, podcasts, and videos ad nauseam. Marketers, have you ever wished you were a fly on the wall to [...]

Whether you’re crafting a thorough go-to-market strategy or reevaluating an existing business, market analysis is at the heart of any future scenario. We’ve already covered how to run in-depth research, [...]

All businesses use various written marketing materials to promote their brands. It can be website texts, blog posts, client testimonials and case studies, social media publications, and even Quora answers. [...]

There are certain words that search engines ignore, both in search queries and search results.  Words like the, in, or a. These are what's known as SEO stop words and they [...]

Buyer keywords are the search terms and keywords people use when looking to buy a product or service. When searchers use buyer keywords in search engines, it signals that they’re [...]

Before I begin to cover how local keyword research works and how to do it properly, I want to clarify: when we talk about keyword research; we are talking about topic research.  [...]

When we speak about semantic keywords in relation to search engine optimization (SEO), we are talking about keywords that are conceptually related to the original keyword. For example, if we [...]

Discover the global online shopping landscape with global data from mobile apps, web, and mobile web. 2020 was full of talk about the inevitable digitalization of our lives - from [...]

We know Google has a lot of information about all of us, but how much? If you have a gmail account, you can download all of the data Google has [...]

Keyword research on its own isn't enough to rank your website on the SERPs for the queries that people are searching to find businesses just like yours. It's how you [...]

Keyword search volume is a valuable metric in search engine optimization (SEO). It refers to the number of times a specific keyword is searched for in a specific time frame. [...]

Latent Semantic Indexing, or LSI, keywords are a point of contention within the SEO community. It’s easy to get confused about what these are and whether they’re something that actually helps [...]