Writing SEO-friendly content that is suited to search engines and to users isn’t always an easy feat. For one, you need a thorough understanding of what users are searching for, why [...]

Step back in time ten years, and PageRank was the SEO metric that everyone talked about. If you have been working in the industry for more than a few years, you [...]

Marketing has long since moved on from a “spray and pray” approach. Today campaigns are often surgically targeted, planned, and tracked, but many marketers aren’t confident about how to measure the [...]

Along with millions of other people all over the world, we were shocked by the events that took place in the US at the end of May 2020. It’s hard [...]

Running any business is a huge challenge, and operating a global franchise network is a massive undertaking. Unlike global brands with regional offices, franchise businesses have limited control over their franchise [...]

If you are looking for an SEO checklist that will help you to increase your site's organic traffic and rank on Google, you have just found it. We have put [...]

Lead generation is tough. We ask prospects to provide us with their personal data for free, in exchange for a few uncertain benefits. If you find that a bit one-sided, [...]

If you have just launched a new website, on a brand new domain, you are not going to see it ranking on Google straight away. Until Google and other search engines know [...]

Driving traffic to a website is a real challenge: SEO and content marketing rarely generate results overnight, whilst social media marketing can be pegged back by constant algorithmic changes. This [...]

Whether you are working as an in-house SEO or are agency-side, reports are something that we all have to produce. An SEO report helps to demonstrate the progress that a [...]

In 2017, SEMrush published a study of the 17 most prominent SEO ranking factors. A year later, when Google announced page speed as a ranking factor in mobile search rankings, [...]

We have 3 exciting new features to cover from last month’s updates - and they are already popular with the SEMrush users who have tried them. Before we get into [...]

With all the changes in the current and upcoming job markets, many people are looking to learn and enhance their job skills, especially in digital marketing. We are lucky that [...]

International expansion can generate benefits that can change a business forever. If miscalculations are made at the stage of market assessment, though, it might cause damage that can’t be undone. [...]

Keyword cannibalization is one of the most misunderstood SEO concepts.  In fact, some SEOs even claim that it doesn't exist, further adding to this confusion and resulting in even more myths. [...]

One of the hardest parts of performing an SEO audit is knowing where to start. Even when audits are completed, the actions often take a long time to implement.  In [...]

There are many reasons why you might need to send a cold email as a marketer. The fact that it is so commonly used in B2B communications means that it is something [...]

For any ecommerce site, ranking at the top of search engines is a high priority. While paid search can place you at the top of the SERPs you there, the long-term [...]

Have you ever struggled to find someone's email address? Spent countless hours crawling the web to try and find even a hint to how you might be able to get [...]

Here is the harsh truth, if you are not ranking in Google's top 10 results for your target keywords, your website might as well be invisible on Google.  According to HubSpot, 75% [...]

If your business blog lacks organic visibility and barely registers the footprints of your target audience, you will no doubt be searching for ideas on how to attract them. Unfortunately, [...]

This guide will help you create content that will be useful for both people and search engines. A copywriter’s job has always been a tough one — create engaging copy that showcases [...]

There are many reasons why you might be looking to find out how much your website is worth, and it can be difficult to know where to begin placing a [...]

In 2018, webmasters received about 4 million messages from Google with notifications about manual actions taken on their websites (the data for 2019 has not been published yet). A Google [...]