SEMrush Blog

Social media ads are advertisements on social media platforms. Running an ad on a popular social media platform is one way to earn views that eventually turn into conversions. Over 90% [...]

For several years now, SEOs and digital marketers have made direct comparisons between Google and Bing.Most of these findings are well documented; for example, aside from the key differences in [...]

Internal link building can be a goldmine of SEO opportunities completely under your control. Using Site Audit, we analyzed 150,000 random websites (175 million pages and 15 billion unique links in [...]

In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and [...]

At this point in our SEO Reality Show journey, we’ve shared the step-by-step process that an agency has taken to build a solid SEO foundation for Edelweiss Bakery’s website so [...]

Ready for another episode of our SEO Reality Show?So far in our journey, we’ve taken you step by step through the process of how an experienced SEO agency helped Edelweiss [...]

A redirect can be really handy in many situations, but when used improperly, they can cause an infinite nightmare. If you’re tired of constantly dealing with too many redirects errors, [...]

It’s easier to market and sell to existing customers than it is to find new ones. If you can reach people who have already visited your website, you can offer [...]

With content writing, you want to find creative ways to inform and entertain your audience. But you also want to ensure your post is SEO-friendly, that readers will engage with [...]

With 74% of marketers worldwide using inbound marketing as their primary marketing approach, it’s no wonder that marketers across all sectors want to incorporate this practice into their ongoing strategy. [...]

With 2.74 billion monthly users, Facebook is the third most visited website in the world. This makes a prime platform for businesses in search of a target audience. Thankfully, Facebook caters [...]

If your PPC (pay-per-click) campaigns aren’t performing as you think they should, you might want to make some changes to your PPC management. Even a small mistake or oversight could [...]

Key performance indicators (KPIs) help you measure your progress. The term refers to a measurable value that indicates how effective a company is in achieving its key business objectives.  KPIs [...]

Most people use social media every day — as many as 4.2 billion of us according to Statista. Because of this, it’s not surprising that we also use these channels to [...]

So far in our SEO Reality Show journey, we’ve shared the steps our expert agency has taken to build a strong SEO foundation for Edelweiss Bakery’s website and, eventually, improve [...]

Did you know that more than 5 million blog articles are written and published every single day? And that’s not to mention Instagram posts, tweets, Facebook and LinkedIn posts. The [...]

Amazon can help your business reach millions of potential customers that you may not have reached. Due to Amazon’s trusty brand, those customers are more likely to feel safe buying [...]

Across search engines, there’s only one thing that’s constant - change. Google’s ever-changing SERPs are both offering opportunities (and causing frustration) to SEO and marketing professionals.  If you want to [...]

On average, it can take an experienced writer at least 6 hours to write a high-quality blog post of 2,000 words or more, according to research from Orbit Media.  But [...]

Whether you’re building your first business or running one for years, social media advertising can be a powerful boost to your marketing strategy. If you’re new to running Instagram ads, [...]

For businesses and agencies, it’s crucial not only to land new clients, but also to retain existing ones. Loyal clients mean recurring payments, which are vital for maintaining a healthy [...]

Squarespace’s easy-to-use design has become popular with people interested in building and maintaining their website without an advanced CMS, such as WordPress or Joomla. However, as with any website, it’s [...]

You use a call to action to encourage your users to take action or respond to your content. To make sales, you want people to take the next step once [...]

SEO is about much more than placing the right keywords into a page’s site copy; there’s plenty of behind-the-scenes factors that you need to take into consideration, too, that can [...]