SEMrush Blog

Google Ads can be one of the most efficient ways to attract relevant customers to your business. As is the case with many marketing pursuits, though, the question usually comes [...]

We are all aware of the importance of developing a solid content strategy and the exponential growth that this can deliver when you get it right. But there are also [...]

Think of your social media content strategy as your blueprint for your business's success across social platforms. If you don't take the time to put together a solid strategy, you [...]

This year, the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new [...]

If you’re looking to outsource content marketing, you may quickly find yourself overwhelmed with options. There are millions of freelancers out there with a vast range of skill sets and [...]

Using the right tools can make content creation so much easier and more successful. And while you can't replace a solid content marketing strategy with tools, using the right ones can [...]

If you are not using evergreen content to deliver ongoing growth, there is a good chance that you are missing out on valuable search traffic. There is no denying the importance [...]

Looking for ways to stand out with your audience? Interactive content is a surefire way to gain a competitive advantage.  Formerly, long-form guides, eBooks, and video were once seen as [...]

What is Content Creation? So then, what is content creation? It is the process of planning, producing, and optimizing content that meets (and hopefully exceeds) predefined goals. It is one that typically [...]

Evaluating business and marketing performance is harder than you might think. Internal data can only reveal so much, while benchmarks - industry and competitive - can unveil much more than [...]

Social media can be a powerful tool for both building and engaging with an audience. But one of the ways that your social media strategy can succeed is by creating quality content for each [...]

When you want to expand your content writing efforts, branching out into the freelance world to find content writers is often a good option. Speaking from my own experience, managing [...]

Ranking In Multiple Cities: A Guide You have optimized your website for the main city you want to get new clients in, probably where you are physically located. Your pages have [...]

Ever wondered what people are searching for online or interested to know what questions people frequently ask Google? SEMrush has analyzed more than 20 billion keywords and compiled easy to [...]

In May of this year, Google announced the Page Experience signal, which will be a new ranking factor rolling out at some point in 2021. It combines multiple sub-signals (some [...]

While they all serve one purpose, product pages across eCommerce stores can look very different from one another. Some offer fancy and complicated layouts; others opt to keep it simple and focus [...]

Here is a quick story that demonstrates that being honest won’t win you every contract, but it will win you the right ones. Recently, a prospective SEO client requested a [...]

Did you know that 87% of marketers create content for different customer journey stages? Understanding which format works best at each stage is a great asset in terms of delivering [...]

Link Bait Can Transform Your Approach to Link Building Are you fed up with pouring hours of time into creating content only for it not to earn links? Maybe you are [...]

Is the average attention span getting shorter? Is ‘goldfish attention span’ really a thing? Contrary to popular belief, there is actually no evidence that our individual attention spans are shrinking. [...]

Google Core Algorithm Updates are to SEO, what space is to a hitchhiker. And to take a quote from Douglas Adams in his guide for hitchhikers, and adjust it to [...]

With stiff competition and ever-evolving technology and trends, data and insights are a powerful weapon helping companies to navigate through the market. Though, it’s not always clear where to gather [...]

Many of us are aware that internal links are the secret weapon of many SEOs and that they can help to supercharge organic rankings and visibility. However, we rarely see [...]

I have been editing guest posts for the marketing industry for ten years, and obviously, a lot has changed over the last decade. Unfortunately, many people are brought into to write for [...]