Yoast SEO Blog

Written by Amy Lees - It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the [...]

Written by Edwin Toonen - Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, [...]

Written by Edwin Toonen - Do you have trouble getting your product to show up on Google? Are your competitors getting rich results, but the search results for your product [...]

Written by Phil Nottingham - There’s no getting around it – video files are big. So big, in fact, that they accounted for 81% of internet traffic in 2021. Videos [...]

Written by Edwin Toonen - Climate change is the most serious threat we’re facing as the human race. We must keep our greenhouse gas emissions in check to keep climate [...]

Written by Jono Alderson - Over the last year or so, we’ve seen large-scale, widespread SEO spam ‘attacks’ on WordPress sites, all targeting their internal site search functionality. In most [...]

Written by Edwin Toonen - Non-inclusive language excludes people based on beliefs, gender, sexuality, or health, while inclusive language uses better alternatives to the words that people might find harmful. [...]

Written by Edwin Toonen - It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying [...]

Written by Edwin Toonen - We’re massive advocates of using Schema structured data to help search engines understand website content. Our plugins automatically take care of anything Schema-related for you, [...]

Written by Marieke van de Rakt - Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using [...]

Written by Edwin Toonen - Public locations/venues — like art theaters, parks, bus stations, and stadiums – play a massive role in people’s lives in a community, town, or city. [...]

Written by Willemien Hallebeek - Do you want to start a blog or online store? Then you’ll need a website. But did you know you’ll also need web hosting if [...]

Written by Edwin Toonen - Yoast SEO Premium has a new feature that helps you quickly check your SEO settings. The front-end SEO inspector is designed to help you do [...]

Written by Edwin Toonen - If you’ve been following our releases, you might notice that we’ve been pumping out a lot of new features recently. Continuing that momentum, we’re releasing [...]

Written by Phil Nottingham - Google and Bing offer unique methods of video discovery, through https://google.com/video and https://bing.com/videos respectively. However, the way they discover, rank and present videos are very [...]

Written by Fleur Heesen - Today we are launching the first two in a series of technical SEO courses: Hosting and server configuration, and Crawlability and indexability! SEO is about [...]

Written by Willemien Hallebeek - With the rise of social media and smartphone adoption, emojis have gone from cute icons we add to our text messages to becoming an integral [...]

Written by Willemien Hallebeek - We’re always working to improve and refine the Yoast SEO user experience with every release. In this release, we’ve rolled out improvements to our Schema [...]

Written by Marieke van de Rakt - You might have heard that you need structured data on your website. Not only will Google understand your content better, but it will [...]

Written by Edwin Toonen - Something to celebrate! WordPress.com customers with a paid plan can now buy Yoast SEO Premium straight from the backend. Yoast SEO is the first premium [...]

Written by Marieke van de Rakt - Are you struggling to write product descriptions that are both SEO-friendly and engaging? If so, you’re not alone. It can be tough to [...]

Written by Edwin Toonen - We take pride in our products and our company history here at Yoast. We’ve been around since 2010 and we’ve helped to optimize millions of [...]

Written by Edwin Toonen - We’ve always been proud of our readability analysis. It has not only helped us in writing readable text for the web, but also thousands of other [...]

Written by Edwin Toonen - Something has to be readable for machines and humans to understand it, right? Easy-to-read content has a greater chance of success as more people tend [...]